While you might think that hiring a professional copywriter within a digital marketing agency is a waste of your (small) business resources, having someone who knows what they are doing taking over the part of the job you might not be the best fit for could actually be crucial for your company. As you deal with product development or creating a pool of sales-qualified leads (SQLs), the copywriter creates your brand image and brings your products or services closer to your target audience. Here are the ways they do it.
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