Every now and then, but especially at the beginning of the new year, site owners run their domain through several audits like Site Audit, Content Audit, etc. to identify and remove elements harming their performance online.
After every audit, you come across several old pages on your website that are eating up the online space and driving less amount of traffic to your site along with the ones which are no longer valuable to your current audience.
The presence of such pages does not help your site’s online growth. On the contrary, they can affect your SERP performance so they must be removed.
However, the removal of the old content isn’t the only solution. You can reuse and recycle them as well. Hence – the guide.
Here are some reasons that might convince you to revisit your old blog posts:
1) Improve your site’s SERP performance
After Google’s Panda update, publishing low-quality content resulted in falling rankings and poor SERP performance. So, websites began publishing well-researched and high-quality content that the search engine juggernaut appreciates.
The old blogs on your site contain outdated information which is not valuable to your current visitor and Google regards it as low-quality. Keeping such posts active on your website is not advised for effective SEO. Therefore, you must handle them in a way that favors your SEO and improves your site’s SERP performance.
2) Boost your online reputation
Outdated information can harm your online reputation. Visitors won’t appreciate coming across a solution to their query that is not practical in the current circumstances. And if you have several blogs on your site providing old information to your audience, then you need to prepare an action plan to deal with them immediately.
3) Increase your credibility
Updated content equipped with the latest information, figures, facts, etc., best satisfies the user’s query. When users find EXACTLY what they are searching for, they begin to treat the website, that provides it, as a credible source of information.
4) Skyrocket your traffic
When trust is developed between the site and the users, the latter begins exploring the other related pieces of content published by the former. This helps drive more people towards different pages of your domain; thereby, increasing the amount of quality traffic received.