The continuous strides of technology over the years have made it difficult to find a person who doesn’t own a smartphone or use voice search to carry out online queries. Voice search popularity has increased so much that 72% of people who own voice-activated speakers use the devices as part of their everyday routines.
Of course, it’s evident that the primary reason for such popularity lies in the fact that voice search is more appealing than the traditional ways of doing an online search. For example, the 24% of people who have issues typing on specific devices find this growing technology more than useful. On the other hand, a study by seotribunal.com reports that there’s also a 22% of people who think it’s just fun to use voice search.
Regardless of users’ reasons for speaking into their smartphones, it is apparent that voice search is here to stay. In fact, it has found its place in Asian markets, and as of October 2015, Google ran its first ad campaign in Vietnam and put voice search front and center.
The quick acceptance of the technology means good business for Google Home, which is one of the most popular voice-activated assistants. This device is also considered the smartest voice assistant, as it provides 90.6% of correct answers to the 68.1% of questions asked. That’s not to say that other devices (Alexa, Cortana, Siri, and Bixby) aren’t doing well, but if they want to bridge the gap, they will have to put in more efforts.
Over the next couple of years, many changes should occur, and predictions have already rolled in for what the future of voice search brings: 50% of all searches will use voice by 2020. That’s only two years away and if experts are right, your business better be ready for this significant technological change.
The world is heading into a period where 30% of all searches will occur without the use of a screen.
Therefore, by 2019 the voice recognition market will be worth $601 million.
To arm yourself with all the information about the continuous changes in voice search technology, the infographic below is the best place to start.
This blog post was written by our partners at SEO Tribunal to accompany their new infographic. We hope you’ve found it interesting and informative. Sound off in the comment section!
