How do different generations shop? What drives them and what’s important? Of course, the age that people are and the constraints and possibilities they grew up with helps to determine all of those factors. For example, young millennials are more influenced by price than are generation Z and older millennials. But selection matters less to this group than it does to the other two groups. And you can go on down the line through rewards program to help you understand more about what drives purchases.
But by understanding those basic needs, you’re also going to understand how you can create and cement that loyalty. You can figure out those basic needs and start to learn about customers through things such as surveys in order to connect the dots and boost the feelings of positivity about your brand. How else can you go about doing this? This graphic offers some interesting ideas to try.