It’s common knowledge – we should hope – that Google and other search engines change the algorithms through which they rank websites on a regular basis. That is why anyone who wants their website to be visible on the Internet has to keep track of what is new and relevant in order to keep or […]
Continue ReadingIs Your Website Fast Enough? (Infographic)
Do you know how fast your site is? Sure, you probably have an idea, but what about the actual data – do you know the exact time your pages take to load? If the answer is no, don’t worry, you’re not alone. Most website owners don’t know their load times. Furthermore, most people think their […]
Continue ReadingThe Importance of Anchor Text in Back-Links
The importance of anchor text with respect to a linking strategy cannot be overstated. Anchor text is the blue, underlined, clickable text which takes you from the search engine page to the web page you want to go to (and it points to). There have been many controversies over the importance of this little blue […]
Continue Reading8 Do’s and Don’ts of Effective Guest Blogging
Marketers have spoiled it. Marketers have spoiled each and every good idea that has ever roamed the earth. Before you start throwing rocks at me, let me explain first. Marketers have this inclination for spoiling good ideas because they tend to exploit them massively and in such horrendous ways that sooner rather than later they […]
Continue ReadingCan Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How do we know? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound […]
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