The importance of anchor text with respect to a linking strategy cannot be overstated. Anchor text is the blue, underlined, clickable text which takes you from the search engine page to the web page you want to go to (and it points to). There have been many controversies over the importance of this little blue […]
Continue Reading8 Do’s and Don’ts of Effective Guest Blogging
Marketers have spoiled it. Marketers have spoiled each and every good idea that has ever roamed the earth. Before you start throwing rocks at me, let me explain first. Marketers have this inclination for spoiling good ideas because they tend to exploit them massively and in such horrendous ways that sooner rather than later they […]
Continue ReadingCan Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How do we know? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound […]
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