Everyone is a Social Media guru these days – rightly or less deservingly so. And while you can be successful in Social Media marketing if you get a certain sense of what does and doesn’t work, there will always be mistakes that are not so obvious and can cost you dearly. Here are some of […]
Continue ReadingHow to Market to Canadians
Marketing is not easy on its own – you need a competitive product or service, you need resources (human, financial, temporal, etc.), you need a digital marketing strategy, ways to implement it and measure results. One of the most important things to consider when talking strategy, is, of course, knowing target audience or talking to […]
Continue ReadingSocial Media Marketing for Boring Industries
Imagine a product that all of us use. And by all of us, I mean literally every single person on planet Earth with access to clean water and other household utilities. The first thing that came to my mind was, as silly as it might sound – toilet paper. Absolutely all of us need it […]
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