Digital marketing strategy includes a series of actions that are going to help you achieve your goal(s) using online marketing techniques such as SEO, Content Marketing, Social Media Marketing, PPC, Email Marketing and Web Analytics. However, it’s not as simple as just performing all these activities – you need a plan, a goal, a way […]
Continue Reading69 Facebook Statistics for 2019 That Marketers Need to Know (Infographic)
Cyberbullying and Facebook There’s no question that social media can be useful for us. It allows us to keep in contact with people we love, or people that we seldom see. It’s also been used as a positive force for change. Activists during the Arab Spring used social media to rally their supporters and shine […]
Continue ReadingWhy Your Content Needs to Be Written by a Copywriter
You are a (small) business owner and you’ve realized you need to market your products or services in order to get the number of sales you want in order for your company to be successful. You’ve learned you need content to put out there for people to see – a nice video explaining how your […]
Continue Reading10 Social Media Trends That Will Rule in 2019 (Infographic)
Social Media has proven an invaluable part of every effective marketing strategy, but in order for it to be successful, it must always be coordinated to emerging trends on the market. Here are 10 Social Media trends that will rule this year by some of the most prominent names in the marketing industry. If you […]
Continue ReadingHow to Do Marketing: Explained in 5 Videos
It doesn’t matter if you have the best product or service in the world if you don’t know how to market it. Without properly presenting it to the right target audience at their time of need, you cannot sell it and all the hard work your engineers and product managers have invested are useless. By […]
Continue Reading5+ Biggest Brand Fails in 2018 (And Life Lessons That Ensued)
Hey, brand marketing is no joke! Literally, no one was laughing at these blunders even though – or especially because – they came from some for the biggest brand names. That just goes to tell you that with great power comes great responsibility, as neatly put by notable gentlemen the likes of Voltaire and Ben […]
Continue Reading6 Types of People Who Share on Social Media (Infographic)
Sharing stuff on Social Media is a pretty common thing to do nowadays, but why do people do that? Do they want to present themselves to the world the best way they can, do they want to make connections or influence other people’s opinions and actions? To give you the answer to that question – […]
Continue ReadingWhy People Share Stuff on Social Media
Sharing interesting stuff on Social Media has become the bread and butter of modern human existence, don’t you think? A minute doesn’t go buy that your feed doesn’t feature some new picture, a fresh pearl of wisdom or a Here is what happened to me today type of announcement from someone you follow. But what […]
Continue Reading10 Really Cool Halloween Marketing Campaigns
Every holiday is a big thing in the world of digital marketing as it represents a new opportunity for companies to be fun, different and ultimately more approachable. Pushing the boundaries is kind of a constant and uphill battle – some might say – but the holidays are the perfect moment for big and small […]
Continue Reading5 Specific Ways Your (Small) Business Will Benefit from Social Media
Did you know that there are approximately 2.6 billion Social Media users worldwide? That’s a lot, right? Well, yes and no. There are 7.7 billion people living on this rock we call our home, so 1 person in 3 has a presence on Social Media. This might surprise you right off the bat, but have […]
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