Digital marketing strategy includes a series of actions that are going to help you achieve your goal(s) using online marketing techniques such as SEO, Content Marketing, Social Media Marketing, PPC, Email Marketing and Web Analytics. However, it’s not as simple as just performing all these activities – you need a plan, a goal, a way […]
Continue ReadingHow Marketing and Sales Work Together to Improve Your Company’s ROI
The modern approach to marketing requires working hand-in-hand with sales and there is a good reason for that. Businesses see measurably better ROI when these two areas (and teams) are orchestrated – 36% higher customer retention rates, 38% higher win rates and 208% more revenue from marketing efforts, according to Wheelhouse Advisors. This research reflects […]
Continue ReadingWhy Your Brand’s Tone of Voice Matters
Marketing is sometimes a bit like gardening – the more you plant, the richer and greener your surrounding becomes; and it takes patience. Your brand’s tone of voice is how you communicate with the outside world. It includes all of your written marketing materials—from a printed flyer to a website. Crafting and identifying your brand’s […]
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