Some say that setting up an online store, which leads to the growth of their small business, is easy. But many entrepreneurs found that as soon as they leap to e-commerce, the stress of building profitable marketing campaigns, managing suppliers, and keeping up with customer requests can be tad overwhelming. Which leads them to ask […]
Continue ReadingHow COVID-19 Changed Shopper Behavior
Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. As a direct result of COVID-19, many non-essential physical stores have been forced to close until further notice. Stores that have remained open have suffered from reduced/rationed stock and social distancing requirements. These actions have […]
Continue Reading5 Ways Businesses Can Increase Customer Loyalty
“Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.” – Ken Blanchard Encouraging new business by helping customers find and fall in love with your small business is crucial. However, it’s loyal, long-term consumers that will deliver the best possible results for your […]
Continue Reading3 Simple Changes You Can Make for Your Small Business with CRO
“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe Imagine your small business has just forked out for a swanky new marketing campaign. Your exposure is high, and everything seems to be going to plan. Traffic is rolling into your website, […]
Continue Reading4 Cost-Efficient Marketing Tips for Small Business Owners
“It’s not about the amount of time you devote but rather what you devote to that time that counts.” – Neil Patel Marketing is necessary for a business of any size. You may have the best product or service in the world, but without marketing, no one will buy from you. But marketing has one […]
Continue Reading7 Technologies Every Small Business Owner Should Consider
The world’s latest and greatest technologies aren’t just for large international corporations. Smart small business owners keep an eye out for significant breakthroughs in technology, and implement what their businesses need to catapult their path to success. However, as cognizant as they may be, many small business owners are slow to adopt new technologies. According […]
Continue ReadingIs Content Still King in Online Marketing? (Infographic)
“Content is king” is a popular phrase in the world of online content marketing, coined by Bill Gates in a 1996 essay. This comes from the belief that content is the main factor behind a website’s success. Now, the quote “content is king” stresses the importance of content in today’s digital world. The success of […]
Continue ReadingContent Development for e-Commerce: The Basics You Need to Do
Every online retailer aims at becoming the next Amazon, but most make the mistake of assuming a great product is enough for success. It’s not: without complex strategies, a focus on user and customer experience, great content and other methods, you even hope to overcome your competitors. Luckily for you, in this article, we will […]
Continue ReadingHow to Attract the Right Customers to Your Website
The success of modern businesses is determined by how much quality traffic their websites get. Traffic is the lifeblood of any website. That being said, just any kind of traffic will not do because not all visitors bring the same value. The goal of any small business should be to draw quality traffic to their […]
Continue ReadingBuild a Digital Marketing Strategy in 7 Steps (Infographic)
Digital marketing strategy includes a series of actions that are going to help you achieve your goal(s) using online marketing techniques such as SEO, Content Marketing, Social Media Marketing, PPC, Email Marketing and Web Analytics. However, it’s not as simple as just performing all these activities – you need a plan, a goal, a way […]
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