It’s common knowledge – we should hope – that Google and other search engines change the algorithms through which they rank websites on a regular basis. That is why anyone who wants their website to be visible on the Internet has to keep track of what is new and relevant in order to keep or […]
Continue ReadingLocal SEO: 5 Trends to Incorporate in 2019
If you are a proud business owner, but not really up to speed with the marketing trends for 2019, this is the article for you! Digital marketing trends are changing constantly – the technical side of it quite frequently – and sometimes it’s a matter of days before some algorithm messes with your website visibility […]
Continue ReadingHow Conducting Keyword Research Offers Valuable Insights into Your Business
Ranking for the right keywords is an all-important SEO goal. Keyword research is, consequently, an essential search marketing activity and a high-value marketing strategy. Businesses should know which terms and phrases people use to search for their products or services online. Those keywords, when incorporated naturally and strategically into website, social media and blog content, […]
Continue ReadingHow to Set up SEO for Your Local Business in 4 Steps
You have decided you want to open your own local business, but cannot figure out the technical side of getting it visible online? What do you do? One of the things you could do is getting your cousin do your SEO for free. But is that a good choice? If you’re tight with money, as […]
Continue ReadingAbsolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better overall SEO value than relative links. Here is why: Much less chance of having broken links when moving documents or pages […]
Continue ReadingStrategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) which improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize […]
Continue ReadingIncorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky, to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides […]
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