Digital signage content can help you get your message out, but it only has an impact on your business and team if it’s relevant and compelling. Luckily, turning your content strategy into memorable visuals that get noticed doesn’t have to cost a lot or take hours of time. Want to know the secret to creating […]
Continue ReadingHow to Market During the COVID-19 Crisis
The ongoing COVID-19 health crisis is upending a lot of conventional wisdom around digital marketing and media consumption. People are stuck at home and eager for reputable news, yet publishers see ad revenue drop because of brand-safety prohibitions on pandemic-related content. Health and wellness products are thriving at the same time as people are looking […]
Continue Reading5 Inspirational Digital Marketing & e-Commerce Success Stories
In today’s highly competitive e-commerce and digital marketing world, it is not easy for a company to stand out. Many startups facing great odds of even making it and end up falling or being absorbed by bigger companies along the way. However, some incredible success stories have also arisen that are worth learning from and […]
Continue ReadingHow Website Visitors’ Behavior Affects Your ROI
If you are doing business in this day and age, you must have a website – isn’t that why you are here after all? Well, the performance of your website has a direct impact on your revenue and ROI, didn’t you know that? That’s right, it’s not there just for show, it actually benefits or […]
Continue ReadingHow Marketing and Sales Work Together to Improve Your Company’s ROI
The modern approach to marketing requires working hand-in-hand with sales and there is a good reason for that. Businesses see measurably better ROI when these two areas (and teams) are orchestrated – 36% higher customer retention rates, 38% higher win rates and 208% more revenue from marketing efforts, according to Wheelhouse Advisors. This research reflects […]
Continue ReadingHow to Overrun Your Competition by Educating Your Customers
Or: Others Just Sell. You Should Sell By Educating Your Customers Competition is the scariest word in the business dictionary. God forbid it were the only one. There’s one more terrifying notion that keeps us up at night. It’s the fact that the ways of this world are rapidly changing. But instead of trembling at […]
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