“How to increase keyword rankings in Google?” You already published high-quality content, performed on-page optimizations, and perhaps built some quality backlinks as well. Then why aren’t you on Google’s first page yet? Read on! 1) Update your knowledge on the Google ranking algorithm First and foremost, you should know that the ranking algorithms of search […]Continue Reading
How Quality Content and PPC Work Together
When it comes to improving your PPC campaigns, you’ve heard all the advice: – Focus on improving quality score and click-through rates – Optimize your account structure – Use negative keywords. And while those are all perfectly functional and valid tactics, there’s one that is almost always overlooked as a way to improve your PPC […]Continue Reading
What Are Negative Keywords?
Whether you’re a newcomer to Google Ads or have been running PPC campaigns since Google launched the platform in 2000, you’ve probably given a great deal of thought to which keywords will result in more clicks and higher conversions. However, fewer businesses devote as much time and energy to building a negative keyword list, despite […]Continue Reading