“Web design is not just about creating pretty layouts. It’s about understanding the marketing challenge behind your business.” —Mohamed Saad To say web design has come a long way is an understatement. Nowadays, it goes beyond merely creating attractive layouts. To adapt to the ever-evolving needs of site visitors, they introduced responsive web design. In […]
Continue ReadingWhy Use Color Psychology in Web Design (Infographic)
Believe it or not, the colors you see on ads, billboards, company logos, and other marketing materials—websites included—do more than just make them look nice. As far as color psychology–a subfield of behavioral psychology–is concerned, every single color is associated with human emotions, values, and attitudes, and that’s what marketers and designers of all persuasions […]
Continue Reading27 Digital Signage Content Creation Tools
Digital signage content can help you get your message out, but it only has an impact on your business and team if it’s relevant and compelling. Luckily, turning your content strategy into memorable visuals that get noticed doesn’t have to cost a lot or take hours of time. Want to know the secret to creating […]
Continue ReadingWhy E-commerce Fulfillment Is Essential to Online Businesses
Some say that setting up an online store, which leads to the growth of their small business, is easy. But many entrepreneurs found that as soon as they leap to e-commerce, the stress of building profitable marketing campaigns, managing suppliers, and keeping up with customer requests can be tad overwhelming. Which leads them to ask […]
Continue ReadingHow to Choose the Right Type of Social Media Contest for Your Business
When looking for ways to generate traffic to your small business social media page(s), one of the most commonly recommended options is a social media contest—and for good reasons. We are inherently competitive. The average user on social media will check out a contest and take part if it is attractive. One way to ensure […]
Continue Reading5 Ways Businesses Can Increase Customer Loyalty
“Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.” – Ken Blanchard Encouraging new business by helping customers find and fall in love with your small business is crucial. However, it’s loyal, long-term consumers that will deliver the best possible results for your […]
Continue Reading3 Simple Changes You Can Make for Your Small Business with CRO
“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe Imagine your small business has just forked out for a swanky new marketing campaign. Your exposure is high, and everything seems to be going to plan. Traffic is rolling into your website, […]
Continue Reading4 Cost-Efficient Marketing Tips for Small Business Owners
“It’s not about the amount of time you devote but rather what you devote to that time that counts.” – Neil Patel Marketing is necessary for a business of any size. You may have the best product or service in the world, but without marketing, no one will buy from you. But marketing has one […]
Continue Reading15 Tips for New and Upcoming Bloggers in 2020 (Infographic)
This infographic highlights a number of things – how absolutely massive and competitive the blogging ecosystem is, what other people think about blogging (both consumers and marketers), and what makes a good infographic. If you’re considering blogging for your business, these tips will make sure you put your best foot forward. For example, if the […]
Continue ReadingThe Power of Brand Loyalty (Infographic)
How do different generations shop? What drives them and what’s important? Of course, the age that people are and the constraints and possibilities they grew up with helps to determine all of those factors. For example, young millennials are more influenced by price than are generation Z and older millennials. But selection matters less to […]
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