The ongoing COVID-19 health crisis is upending a lot of conventional wisdom around digital marketing and media consumption. People are stuck at home and eager for reputable news, yet publishers see ad revenue drop because of brand-safety prohibitions on pandemic-related content. Health and wellness products are thriving at the same time as people are looking […]
Continue Reading5 Useful Email Marketing Tips
It’s five times cheaper to retain an existing customer than it is to attract a new one – especially when email marketing makes it so easy and affordable. Indeed, 80% of SMBs found email marketing to be a key tactic in customer retention, compared with 44% who found Social Media to be helpful. Yes, email […]
Continue Reading5 Inspirational Digital Marketing & e-Commerce Success Stories
In today’s highly competitive e-commerce and digital marketing world, it is not easy for a company to stand out. Many startups facing great odds of even making it and end up falling or being absorbed by bigger companies along the way. However, some incredible success stories have also arisen that are worth learning from and […]
Continue Reading5 Simple Reasons Your Email Marketing Campaign Is Failing
With most email users using automated spam filters and emails getting sent directly into Gmail’s Promotions folder, the deliverability and readability of marketing emails has dropped drastically. Even though some might argue that email marketing is losing its edge as the most efficient B2B marketing strategy, that is simply not true. Email marketing has a […]
Continue ReadingA Short Guide to Email Marketing (Infographic)
Email marketing is a delicate dance, but if done correctly, it can reap great benefits for your company. However, before you get to the nitty-gritty stuff like coming up with a gripping subject line and compelling copy for the body, appealing formatting, deciding on the appropriate sending times and choosing the right email automation tool, […]
Continue ReadingHow to Choose the Best Email Marketing Tool
So, you’ve made up your mind and decided to get into the email marketing game, have you? Well, it was about time! Email marketing is only one of the best marketing tactics a business can implement to stay on top of their game and on people’s minds with around 5 billion active email accounts so […]
Continue ReadingHow to Send a Marketing Email
One of the first things people do after only just opening their eyes in the morning is to check their email in the fear that they’ve missed something pretty important going on – whether in their private or business lives. On the other hand, email marketing has proven to be one of the most effective […]
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