The global pandemic became a gamechanger for entrepreneurs who for the longest time were staying away from the virtual world. One thing noticeable was how the outbreak changed the dynamics of buying & selling. The e-commerce sector became a severe victim of the same due to the lockdown. Low sales numbers, uncertainty of money, many […]
Continue ReadingWhy E-commerce Fulfillment Is Essential to Online Businesses
Some say that setting up an online store, which leads to the growth of their small business, is easy. But many entrepreneurs found that as soon as they leap to e-commerce, the stress of building profitable marketing campaigns, managing suppliers, and keeping up with customer requests can be tad overwhelming. Which leads them to ask […]
Continue ReadingHow COVID-19 Changed Shopper Behavior
Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. As a direct result of COVID-19, many non-essential physical stores have been forced to close until further notice. Stores that have remained open have suffered from reduced/rationed stock and social distancing requirements. These actions have […]
Continue ReadingThe Power of Brand Loyalty (Infographic)
How do different generations shop? What drives them and what’s important? Of course, the age that people are and the constraints and possibilities they grew up with helps to determine all of those factors. For example, young millennials are more influenced by price than are generation Z and older millennials. But selection matters less to […]
Continue Reading4 Tips for Local SEO for the Holiday Season
When it comes to local SEO around the holidays, the word “season” is paramount. You want to boost your rankings, generate more online sales, and, most importantly, increase website traffic for the holidays. But you obviously can’t expect much of that to happen if you start marketing the weekend before the holiday. Many customers out […]
Continue ReadingIs Your Website Fast Enough? (Infographic)
Do you know how fast your site is? Sure, you probably have an idea, but what about the actual data – do you know the exact time your pages take to load? If the answer is no, don’t worry, you’re not alone. Most website owners don’t know their load times. Furthermore, most people think their […]
Continue ReadingWhy People Share Stuff on Social Media
Sharing interesting stuff on Social Media has become the bread and butter of modern human existence, don’t you think? A minute doesn’t go buy that your feed doesn’t feature some new picture, a fresh pearl of wisdom or a Here is what happened to me today type of announcement from someone you follow. But what […]
Continue Reading5 Holiday Marketing Ideas for Your e-Commerce Content
When the holidays start approaching, you should begin preparations for the season as well – every e-commerce store knows that. You supplement your inventory with limited edition products and create tailored newsletters and campaigns, as is customary. Everyone loves a good holiday deal. And that all well and fine, but if you want to go […]
Continue ReadingWhat Should You Include in Your e-commerce Marketing Strategy?
As the e-commerce and marketing industries evolve simultaneously, so do the trends pushing them forward. That means we should all do our very best to keep up with the constant changes if we want to stay not only current and relevant, but also successful in our fields. That is precisely why we have come up […]
Continue ReadingBoost Your e-Commerce Conversion Rate with These 4 Simple Hacks
If you have an e-commerce website, conversion rate is the best way for you to see how successful a businessperson (let’s be PC here) you are. It is not enough to be simply present on the Internet, you have to have a product page that makes your customers’ shopping experience not only pleasant, but also […]
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