Every holiday is a big thing in the world of digital marketing as it represents a new opportunity for companies to be fun, different and ultimately more approachable. Pushing the boundaries is kind of a constant and uphill battle – some might say – but the holidays are the perfect moment for big and small […]
Continue ReadingHow Conducting Keyword Research Offers Valuable Insights into Your Business
Ranking for the right keywords is an all-important SEO goal. Keyword research is, consequently, an essential search marketing activity and a high-value marketing strategy. Businesses should know which terms and phrases people use to search for their products or services online. Those keywords, when incorporated naturally and strategically into website, social media and blog content, […]
Continue Reading5 Specific Ways Your (Small) Business Can Benefit from Social Media
Did you know that there are approximately 2.6 billion Social Media users worldwide? That’s a lot, right? Well, yes and no. There are 7.7 billion people living on this rock we call our home, so 1 person in 3 has a presence on Social Media. This might surprise you right off the bat, but have […]
Continue ReadingWhy You Need Visual Content on Social Media
It connects you with the people following your brand! Okay, that’s the short answer, but it pretty much sums up the point of putting images in your Social Media posts. Whether your marketing team chooses to use infographics, memes, stock images or original photos, what’s important is that they are engaging and representative of your […]
Continue Reading5 Big Marketing Mistakes New Businesses Make, but Yours Doesn’t Have To
It’s human to make mistakes, right? But does that also apply to your marketing efforts or is there a preconceived need to be perfect right from the start? While it’s natural for new businesses to test out their surroundings in every aspect, it is good to bear in mind that everything you do is public […]
Continue ReadingHow Can Good UX Design Help Your Small Business?
No matter the business you are in, if you have a company website, it’s there for the purpose of making you approachable to your customers (or at least people who could be that one day), so you should make it as easy as possible for them to use it. That is where UX, short for […]
Continue ReadingThe History of Social Media: A Crash Course
Social Media has become an inseparable part of all of our lives, so much so that you can’t even remember the time when you weren’t spending the famous 135 minutes on Facebook, Twitter, Instagram and other platforms A DAY! Right? Some more than others, granted, but people in general have grown accustomed to presenting their […]
Continue ReadingConsumer Identity: The Key to People-Based Marketing
People-based marketing – what is that? And isn’t that what all marketing should be? Isn’t the entire marketing industry already concentrated on people – their needs, wants and individual behavior characteristics? Well, you’d be surprised! Stick with us to find out! According to BounceX, people-based marketing is defined like this: “People-Based Marketing enables brands to […]
Continue ReadingMarketing Campaigns That Changed the Way We Think About Women
I bring my mother flowers on March 8 every year, even to this day. She likes all sorts of flowers, but mimosas are her absolute favorite, so that is what I try to get her no matter what. My generation has been taught to honor the women in our lives from an early age – […]
Continue ReadingDo Stars Need Social Media Strategies?
As a business owner, you likely use social media to achieve certain strategic initiatives. This means your posts shouldn’t all be about your company or even your industry – sometimes it’s good to go a bit off-topic, in order to get some attention. You want to keep the audience entertained. Here are the three basic […]
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