With work from home orders still in place, and phone lines and emails tied up with an influx of traffic, more consumers than ever before are turning to social media searching for answers or to air their frustrations. Ideally, before you create an account, there should be a social media policy in place, both internal […]
Continue ReadingHow to Choose the Right Type of Social Media Contest for Your Business
When looking for ways to generate traffic to your small business social media page(s), one of the most commonly recommended options is a social media contest—and for good reasons. We are inherently competitive. The average user on social media will check out a contest and take part if it is attractive. One way to ensure […]
Continue ReadingHow COVID-19 Changed Shopper Behavior
Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. As a direct result of COVID-19, many non-essential physical stores have been forced to close until further notice. Stores that have remained open have suffered from reduced/rationed stock and social distancing requirements. These actions have […]
Continue ReadingHow to Market During the COVID-19 Crisis
The ongoing COVID-19 health crisis is upending a lot of conventional wisdom around digital marketing and media consumption. People are stuck at home and eager for reputable news, yet publishers see ad revenue drop because of brand-safety prohibitions on pandemic-related content. Health and wellness products are thriving at the same time as people are looking […]
Continue Reading3 Simple Changes You Can Make for Your Small Business with CRO
“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe Imagine your small business has just forked out for a swanky new marketing campaign. Your exposure is high, and everything seems to be going to plan. Traffic is rolling into your website, […]
Continue Reading4 Cost-Efficient Marketing Tips for Small Business Owners
“It’s not about the amount of time you devote but rather what you devote to that time that counts.” – Neil Patel Marketing is necessary for a business of any size. You may have the best product or service in the world, but without marketing, no one will buy from you. But marketing has one […]
Continue ReadingPost-COVID-19 SEO Opportunities to Work on Now
The world is currently in a state of confusion, panic, bewilderment, and uncertainty. With the situation changing by the hour, it can leave you feeling lost and wondering what is going to come next. It might not look the same once the new normal is here but companies that are able to weather this downturn […]
Continue Reading5 SEO Shortcuts and How to Avoid Them
We all should know by now the top common black hat tactics to avoid. But did you know that there are several white hat strategies that can seriously hurt your long-term SEO performance? The reason most of these white hat strategies can hurt you is that they’re often “too easy to be good for you.” […]
Continue Reading15 Tips for New and Upcoming Bloggers in 2020 (Infographic)
This infographic highlights a number of things – how absolutely massive and competitive the blogging ecosystem is, what other people think about blogging (both consumers and marketers), and what makes a good infographic. If you’re considering blogging for your business, these tips will make sure you put your best foot forward. For example, if the […]
Continue Reading5 Social Commerce Strategies for Success
Although the vast majority of retail purchases are still made in-store, global online sales are on the rise, and are expected to account for over 22% of all retail sales by 2023. In fact, eCommerce has already begun to overtake physical store sales in some cases. It’s easy to see why brands are increasingly prioritizing […]
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