How do different generations shop? What drives them and what’s important? Of course, the age that people are and the constraints and possibilities they grew up with helps to determine all of those factors. For example, young millennials are more influenced by price than are generation Z and older millennials. But selection matters less to […]
Continue Reading4 Tips for Local SEO for the Holiday Season
When it comes to local SEO around the holidays, the word “season” is paramount. You want to boost your rankings, generate more online sales, and, most importantly, increase website traffic for the holidays. But you obviously can’t expect much of that to happen if you start marketing the weekend before the holiday. Many customers out […]
Continue ReadingIs Content Still King in Online Marketing? (Infographic)
“Content is king” is a popular phrase in the world of online content marketing, coined by Bill Gates in a 1996 essay. This comes from the belief that content is the main factor behind a website’s success. Now, the quote “content is king” stresses the importance of content in today’s digital world. The success of […]
Continue Reading5 Signs Your Website Is Due for a Redesign
This may come as a shock to some, but websites don’t last forever. As is the case with most aspects of running a business, trends change, your business needs change, your customer needs change, and your company must adapt to keep up with these changes. Your website is no exception. That being said, it’s important […]
Continue ReadingHow to Write B2B Content for Social Media
Writing marketing content is challenging, to say the least. The truth is, there are challenges to writing content for B2B marketing. The customer usually doesn’t have time to lose on your embellishments, but you can’t just jump right into a sales pitch either. This puts you in a tricky position – you have to be […]
Continue ReadingHow to Write Better Content in 10 Steps (Infographic)
Writing content isn’t as easy as it may sound – something that every responsible small business owner knows. That’s why you should hire a professional copywriter to do it for you. But, until you do that, here are a few guidelines on how to write better content that will yield results. Drop us a note […]
Continue Reading5 Useful Email Marketing Tips
It’s five times cheaper to retain an existing customer than it is to attract a new one – especially when email marketing makes it so easy and affordable. Indeed, 80% of SMBs found email marketing to be a key tactic in customer retention, compared with 44% who found Social Media to be helpful. Yes, email […]
Continue ReadingHow Quality Content and PPC Work Together
When it comes to improving your PPC campaigns, you’ve heard all the advice: – Focus on improving quality score and click-through rates – Optimize your account structure – Use negative keywords. And while those are all perfectly functional and valid tactics, there’s one that is almost always overlooked as a way to improve your PPC […]
Continue Reading5 Inspirational Digital Marketing & e-Commerce Success Stories
In today’s highly competitive e-commerce and digital marketing world, it is not easy for a company to stand out. Many startups facing great odds of even making it and end up falling or being absorbed by bigger companies along the way. However, some incredible success stories have also arisen that are worth learning from and […]
Continue ReadingThe 5 Stages of the Blog Sales Funnel and How to Use Them
“Sales is an outcome, not a goal. It’s a function of doing numerous things right, starting from the moment you target a potential prospect until you finalize the deal.” – Jill Konrath There are many reasons to run a blog. When you start, it might be a way to share your passion for a particular […]
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