It connects you with the people following your brand! Okay, that’s the short answer, but it pretty much sums up the point of putting images in your Social Media posts. Whether your marketing team chooses to use infographics, memes, stock images or original photos, what’s important is that they are engaging and representative of your […]
Continue Reading5 Big Marketing Mistakes New Businesses Make, but Yours Doesn’t Have To
It’s human to make mistakes, right? But does that also apply to your marketing efforts or is there a preconceived need to be perfect right from the start? While it’s natural for new businesses to test out their surroundings in every aspect, it is good to bear in mind that everything you do is public […]
Continue ReadingHow Can Good UX Design Help Your Small Business?
No matter the business you are in, if you have a company website, it’s there for the purpose of making you approachable to your customers (or at least people who could be that one day), so you should make it as easy as possible for them to use it. That is where UX, short for […]
Continue ReadingThe History of Social Media: A Crash Course
Social Media has become an inseparable part of all of our lives, so much so that you can’t even remember the time when you weren’t spending the famous 135 minutes on Facebook, Twitter, Instagram and other platforms A DAY! Right? Some more than others, granted, but people in general have grown accustomed to presenting their […]
Continue ReadingConsumer Identity: The Key to People-Based Marketing
People-based marketing – what is that? And isn’t that what all marketing should be? Isn’t the entire marketing industry already concentrated on people – their needs, wants and individual behavior characteristics? Well, you’d be surprised! Stick with us to find out! According to BounceX, people-based marketing is defined like this: “People-Based Marketing enables brands to […]
Continue ReadingMarketing Campaigns That Changed the Way We Think About Women
I bring my mother flowers on March 8 every year, even to this day. She likes all sorts of flowers, but mimosas are her absolute favorite, so that is what I try to get her no matter what. My generation has been taught to honor the women in our lives from an early age – […]
Continue ReadingDo Stars Need Social Media Strategies?
As a business owner, you likely use social media to achieve certain strategic initiatives. This means your posts shouldn’t all be about your company or even your industry – sometimes it’s good to go a bit off-topic, in order to get some attention. You want to keep the audience entertained. Here are the three basic […]
Continue ReadingBoost Your e-Commerce Conversion Rate with These 4 Simple Hacks
If you have an e-commerce website, conversion rate is the best way for you to see how successful of a businessperson (let’s be PC here) you are. It is not enough to be simply present on the Internet, you have to have a product page that makes your customers’ shopping experience not only pleasant, but […]
Continue ReadingHow to Adjust Your Tone of Voice to a Target Audience
How do you know when your blog post or a social media message has reached your target audience? When they leave a comment on your blog page or any of the SM accounts you may have? When they buy your product or service? Or do you just throw whatever you are selling out there and […]
Continue ReadingSocial Media Marketing for Boring Industries
Imagine a product that all of us use. And by all of us, I mean literally every single person on planet Earth with access to clean water and other household utilities. The first thing that came to my mind was, as silly as it might sound – toilet paper. Absolutely all of us need it […]
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