The modern approach to marketing requires working hand-in-hand with sales and there is a good reason for that. Businesses see measurably better ROI when these two areas (and teams) are orchestrated – 36% higher customer retention rates, 38% higher win rates and 208% more revenue from marketing efforts, according to Wheelhouse Advisors. This research reflects […]
Continue ReadingHow to Use SEO to Create a Content Strategy
High-quality content backed up by smart SEO is essential for the success of marketing efforts, but achieving it is actually tougher than it seems. Content marketing has proven moderately successful in 53% of cases, while it’s been minimally successful or unsuccessful altogether in 23% of cases. Those are certainly unsatisfying numbers, but what is there […]
Continue ReadingWhy Your Content Needs to Be Written by a Copywriter
You are a (small) business owner and you’ve realized you need to market your products or services in order to get the number of sales you want in order for your company to be successful. You’ve learned you need content to put out there for people to see – a nice video explaining how your […]
Continue Reading10 Social Media Trends That Will Rule in 2019 (Infographic)
Social Media has proven an invaluable part of every effective marketing strategy, but in order for it to be successful, it must always be coordinated to emerging trends on the market. Here are 10 Social Media trends that will rule this year by some of the most prominent names in the marketing industry. If you […]
Continue Reading3 Technologies Transforming the Customer Experience
The advancement of technology has contributed to many changes in business. One area in particular technology has had an impact on is the increased demand for exceptional customer experiences. With technology at their fingertips, today’s customer is in full control. Savvy businesses understand that one bad interaction with a customer service rep, outdated platform, or […]
Continue ReadingHow to Do Marketing: Explained in 5 Videos
It doesn’t matter if you have the best product or service in the world if you don’t know how to market it. Without properly presenting it to the right target audience at their time of need, you cannot sell it and all the hard work your engineers and product managers have invested are useless. By […]
Continue Reading5 Tips on How to Humanize Your Brand
Trusting brands doesn’t come naturally to people. The bigger the brand, the more distrust they innately possess. All the big names that seem like they’ve had it handed to them on a silver platter have fought hard for every scrap of trust from their customers for a long time. But no matter how big your […]
Continue ReadingLocal SEO: 5 Trends to Incorporate in 2019
If you are a proud business owner, but not really up to speed with the marketing trends for 2019, this is the article for you! Digital marketing trends are changing constantly – the technical side of it quite frequently – and sometimes it’s a matter of days before some algorithm messes with your website visibility […]
Continue Reading5 Content Marketing Mistakes to Avoid
Content marketing is still king – most of you would agree, right? Over 70% of buyers have said that they consume content during their consumer journey and that they actually prefer it to being on the receiving end of a sales pitch. With more and more content available everywhere and all the time, consumers have […]
Continue Reading5+ Biggest Brand Fails in 2018 (And Life Lessons That Ensued)
Hey, brand marketing is no joke! Literally, no one was laughing at these blunders even though – or especially because – they came from some for the biggest brand names. That just goes to tell you that with great power comes great responsibility, as neatly put by notable gentlemen the likes of Voltaire and Ben […]
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