The advancement of technology has contributed to many changes in business. One area in particular technology has had an impact on is the increased demand for exceptional customer experiences. With technology at their fingertips, today’s customer is in full control. Savvy businesses understand that one bad interaction with a customer service rep, outdated platform, or […]
Continue ReadingCustomer Service: The New Kind of Marketing
How do you define marketing? Do you think of it in terms of what big brands are offering you to buy every time you come across an ad on your phone, TV or on the big screen? If so, is it an effective approach? Do you allow it to be the only factor in shaping […]
Continue ReadingGet the Fifth Wheel! Join the Automotive Marketing Game
“If I had simply asked people what they wanted, they would have asked me for faster horses.” Most of you will recognize the author of this quote. He also said this. “If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things […]
Continue ReadingThe Importance Of Giving Value To Your Customers
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” – Steve Jobs, Apple co-founder Customer service is tough in any industry. Companies must continuously strive to be better at understanding and anticipate what their customers will value. […]
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