“Sales is an outcome, not a goal. It’s a function of doing numerous things right, starting from the moment you target a potential prospect until you finalize the deal.” – Jill Konrath There are many reasons to run a blog. When you start, it might be a way to share your passion for a particular […]
Continue ReadingMarketing Lessons from Iconic Canadian Brands
Happy Canada Day, Canucks! In honor of the country whose 152nd birthday we are celebrating this year, we wanted to show our love. And, let’s face it – everybody loves Canada. It’s the quiet unassuming northern neighbor of the US of A, a country with stunning nature and friendly cities – like Toronto and Vancouver […]
Continue Reading3 Technologies Transforming the Customer Experience
The advancement of technology has contributed to many changes in business. One area in particular technology has had an impact on is the increased demand for exceptional customer experiences. With technology at their fingertips, today’s customer is in full control. Savvy businesses understand that one bad interaction with a customer service rep, outdated platform, or […]
Continue ReadingConsumer Identity: The Key to People-Based Marketing
People-based marketing – what is that? And isn’t that what all marketing should be? Isn’t the entire marketing industry already concentrated on people – their needs, wants and individual behavior characteristics? Well, you’d be surprised! Stick with us to find out! According to BounceX, people-based marketing is defined like this: “People-Based Marketing enables brands to […]
Continue ReadingCustomer Service: The New Kind of Marketing
How do you define marketing? Do you think of it in terms of what big brands are offering you to buy every time you come across an ad on your phone, TV or on the big screen? If so, is it an effective approach? Do you allow it to be the only factor in shaping […]
Continue ReadingWhat Should You Include in Your e-commerce Marketing Strategy?
As the e-commerce and marketing industries evolve simultaneously, so do the trends pushing them forward. That means we should all do our very best to keep up with the constant changes if we want to stay not only current and relevant, but also successful in our fields. That is precisely why we have come up […]
Continue ReadingThe Importance Of Giving Value To Your Customers
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” – Steve Jobs, Apple co-founder Customer service is tough in any industry. Companies must continuously strive to be better at understanding and anticipate what their customers will value. […]
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