In recent days, economists determined that the United States (and with it other western countries) has entered a recession that actually began in February. And while much of the focus over the past few months has been on businesses adapting to remote work environments, there is no denying that digital brands have also been affected. […]
Continue ReadingHow to Establish a Strong Social Media Presence During COVID-19
With work from home orders still in place, and phone lines and emails tied up with an influx of traffic, more consumers than ever before are turning to social media searching for answers or to air their frustrations. Ideally, before you create an account, there should be a social media policy in place, both internal […]
Continue ReadingHow to Choose the Right Type of Social Media Contest for Your Business
When looking for ways to generate traffic to your small business social media page(s), one of the most commonly recommended options is a social media contest—and for good reasons. We are inherently competitive. The average user on social media will check out a contest and take part if it is attractive. One way to ensure […]
Continue Reading4 Cost-Efficient Marketing Tips for Small Business Owners
“It’s not about the amount of time you devote but rather what you devote to that time that counts.” – Neil Patel Marketing is necessary for a business of any size. You may have the best product or service in the world, but without marketing, no one will buy from you. But marketing has one […]
Continue ReadingPost-COVID-19 SEO Opportunities to Work on Now
The world is currently in a state of confusion, panic, bewilderment, and uncertainty. With the situation changing by the hour, it can leave you feeling lost and wondering what is going to come next. It might not look the same once the new normal is here but companies that are able to weather this downturn […]
Continue Reading5 SEO Shortcuts and How to Avoid Them
We all should know by now the top common black hat tactics to avoid. But did you know that there are several white hat strategies that can seriously hurt your long-term SEO performance? The reason most of these white hat strategies can hurt you is that they’re often “too easy to be good for you.” […]
Continue Reading15 Tips for New and Upcoming Bloggers in 2020 (Infographic)
This infographic highlights a number of things – how absolutely massive and competitive the blogging ecosystem is, what other people think about blogging (both consumers and marketers), and what makes a good infographic. If you’re considering blogging for your business, these tips will make sure you put your best foot forward. For example, if the […]
Continue Reading5 Social Commerce Strategies for Success
Although the vast majority of retail purchases are still made in-store, global online sales are on the rise, and are expected to account for over 22% of all retail sales by 2023. In fact, eCommerce has already begun to overtake physical store sales in some cases. It’s easy to see why brands are increasingly prioritizing […]
Continue ReadingHow to Update Old Content in 3 Steps
After eliminating the old blog posts during a content audit, which are no longer useful for the audience, you must put all your focus on preparing an action plan for the post you have decided to keep. Keep reading to find out how to do it in 3 steps. Step I: Update These are the […]
Continue ReadingHow to Do a Content Audit
Updating old content is a must-have activity for all those who want to maintain a good reputation and relationship with the target audience, and bring more traffic to their website. These steps can help you execute the process seamlessly. 1) Create an inventory of your site’s entire content First, you need to create an inventory […]
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