Being part of an affiliate marketing program allows you – the affiliate – to get paid for promoting someone else’s products or services on your website. The amount of money you earn should be regulated by the contract you have with the merchant and depends on the number of clicks through to the merchant’s site, […]
Continue ReadingHow to Attract the Right Customers to Your Website
The success of modern businesses is determined by how much quality traffic their websites get. Traffic is the lifeblood of any website. That being said, just any kind of traffic will not do because not all visitors bring the same value. The goal of any small business should be to draw quality traffic to their […]
Continue ReadingBuild a Digital Marketing Strategy in 7 Steps (Infographic)
Digital marketing strategy includes a series of actions that are going to help you achieve your goal(s) using online marketing techniques such as SEO, Content Marketing, Social Media Marketing, PPC, Email Marketing and Web Analytics. However, it’s not as simple as just performing all these activities – you need a plan, a goal, a way […]
Continue ReadingBusinesses, Stop Believing in These 5 Content Marketing Myths Right Now
Content marketing is not losing its popularity, despite what some might say or think. The benefits of publishing valuable content are obvious to numerous companies and their competitors alike, so everyone is getting on board the content marketing train if they haven’t already. However, great ideas are not so easy to come up with, so […]
Continue ReadingHow to Use SEO to Create a Content Strategy
High-quality content backed up by smart SEO is essential for the success of marketing efforts, but achieving it is actually tougher than it seems. Content marketing has proven moderately successful in 53% of cases, while it’s been minimally successful or unsuccessful altogether in 23% of cases. Those are certainly unsatisfying numbers, but what is there […]
Continue ReadingWhy Your Content Needs to Be Written by a Copywriter
You are a (small) business owner and you’ve realized you need to market your products or services in order to get the number of sales you want in order for your company to be successful. You’ve learned you need content to put out there for people to see – a nice video explaining how your […]
Continue ReadingHow to Do Marketing: Explained in 5 Videos
It doesn’t matter if you have the best product or service in the world if you don’t know how to market it. Without properly presenting it to the right target audience at their time of need, you cannot sell it and all the hard work your engineers and product managers have invested are useless. By […]
Continue Reading5 Content Marketing Mistakes to Avoid
Content marketing is still king – most of you would agree, right? Over 70% of buyers have said that they consume content during their consumer journey and that they actually prefer it to being on the receiving end of a sales pitch. With more and more content available everywhere and all the time, consumers have […]
Continue ReadingWhy People Share Stuff on Social Media
Sharing interesting stuff on Social Media has become the bread and butter of modern human existence, don’t you think? A minute doesn’t go buy that your feed doesn’t feature some new picture, a fresh pearl of wisdom or a Here is what happened to me today type of announcement from someone you follow. But what […]
Continue ReadingHow to Protect Your Brand from Unsafe Content (Infographic)
Brand safety has never been in more danger than in the past year or so, what with offensive or inappropriate content, hateful speech and fake news jumping out at the Internet users right next to brand ads. That kind of displaced online behavior is not only hurtful to the communities and individuals who are targeted, […]
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