Updating old content is a must-have activity for all those who want to maintain a good reputation and relationship with the target audience, and bring more traffic to their website. These steps can help you execute the process seamlessly. 1) Create an inventory of your site’s entire content First, you need to create an inventory […]
Continue ReadingWhy You Should Update Old Blog Posts
Every now and then, but especially at the beginning of the new year, site owners run their domain through several audits like Site Audit, Content Audit, etc. to identify and remove elements harming their performance online. After every audit, you come across several old pages on your website that are eating up the online space […]
Continue ReadingImprove Your Google Keyword Rankings in 2020
“How to increase keyword rankings in Google?” You already published high-quality content, performed on-page optimizations, and perhaps built some quality backlinks as well. Then why aren’t you on Google’s first page yet? Read on! 1) Update your knowledge on the Google ranking algorithm First and foremost, you should know that the ranking algorithms of search […]
Continue ReadingOne Feature 85% of Twitter Users Want That You Probably Don’t Provide
“If you are not taking care of your customer, your competitor will.” – Bob Hooey With consumers using Twitter to talk about the products they use, it makes sense that so many people want customer service via Twitter. In fact, 85% of surveyed Twitter users said that it’s essential to have a business provide customer […]
Continue ReadingIs Content Still King in Online Marketing? (Infographic)
“Content is king” is a popular phrase in the world of online content marketing, coined by Bill Gates in a 1996 essay. This comes from the belief that content is the main factor behind a website’s success. Now, the quote “content is king” stresses the importance of content in today’s digital world. The success of […]
Continue ReadingHow to Write B2B Content for Social Media
Writing marketing content is challenging, to say the least. The truth is, there are challenges to writing content for B2B marketing. The customer usually doesn’t have time to lose on your embellishments, but you can’t just jump right into a sales pitch either. This puts you in a tricky position – you have to be […]
Continue Reading5 Hidden Social Media Marketing Mistakes
Everyone is a Social Media guru these days – rightly or less deservingly so. And while you can be successful in Social Media marketing if you get a certain sense of what does and doesn’t work, there will always be mistakes that are not so obvious and can cost you dearly. Here are some of […]
Continue ReadingHow to Write Better Content in 10 Steps (Infographic)
Writing content isn’t as easy as it may sound – something that every responsible small business owner knows. That’s why you should hire a professional copywriter to do it for you. But, until you do that, here are a few guidelines on how to write better content that will yield results. Drop us a note […]
Continue ReadingHow Quality Content and PPC Work Together
When it comes to improving your PPC campaigns, you’ve heard all the advice: – Focus on improving quality score and click-through rates – Optimize your account structure – Use negative keywords. And while those are all perfectly functional and valid tactics, there’s one that is almost always overlooked as a way to improve your PPC […]
Continue Reading5 Inspirational Digital Marketing & e-Commerce Success Stories
In today’s highly competitive e-commerce and digital marketing world, it is not easy for a company to stand out. Many startups facing great odds of even making it and end up falling or being absorbed by bigger companies along the way. However, some incredible success stories have also arisen that are worth learning from and […]
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