Content marketing is still king – most of you would agree, right? Over 70% of buyers have said that they consume content during their consumer journey and that they actually prefer it to being on the receiving end of a sales pitch. With more and more content available everywhere and all the time, consumers have […]
Continue ReadingWhy People Share Stuff on Social Media
Sharing interesting stuff on Social Media has become the bread and butter of modern human existence, don’t you think? A minute doesn’t go buy that your feed doesn’t feature some new picture, a fresh pearl of wisdom or a Here is what happened to me today type of announcement from someone you follow. But what […]
Continue ReadingHow to Protect Your Brand from Unsafe Content (Infographic)
Brand safety has never been in more danger than in the past year or so, what with offensive or inappropriate content, hateful speech and fake news jumping out at the Internet users right next to brand ads. That kind of displaced online behavior is not only hurtful to the communities and individuals who are targeted, […]
Continue Reading5 Content Marketing Trends for 2019
2019 has arrived, ladies and gentlemen! And with it, new content marketing trends – as is customary in the fast-paced world we live and work in. Every day we see new technologies and tools and old – tried and true – tactics emerge with new spins by fresh thinkers. But content is here to stay […]
Continue Reading5 Holiday Marketing Ideas for Your e-Commerce Content
When the holidays start approaching, you should begin preparations for the season as well – every e-commerce store knows that. You supplement your inventory with limited edition products and create tailored newsletters and campaigns, as is customary. Everyone loves a good holiday deal. And that all well and fine, but if you want to go […]
Continue Reading20 Tips on How to Sparkle up Your Christmas Campaign (Infographic)
Halloween has come and gone and the time has come to start thinking about the ways in which you can get creative with this year’s Christmas marketing campaign. After all, a well thought out and executed campaign can help with your e-commerce brand awareness, not to mention the increase in sales. To help you with […]
Continue Reading10 Really Cool Halloween Marketing Campaigns
Every holiday is a big thing in the world of digital marketing as it represents a new opportunity for companies to be fun, different and ultimately more approachable. Pushing the boundaries is kind of a constant and uphill battle – some might say – but the holidays are the perfect moment for big and small […]
Continue ReadingPersonalized Approach to Content Marketing
Unless you live like a hermit on a secluded island, avoiding all human contact, we will go on and assume you have friends. Be it a large group of people that you rely on always being there to crack a cold one or a tight clique you’ve known since your diaper days, there is that […]
Continue ReadingDo Stars Need Social Media Strategies?
As a business owner, you likely use social media to achieve certain strategic initiatives. This means your posts shouldn’t all be about your company or even your industry – sometimes it’s good to go a bit off-topic, in order to get some attention. You want to keep the audience entertained. Here are the three basic […]
Continue Reading5 Marketing Tips to Learn from Game of Thrones
Who here still hasn’t heard of Game of Thrones? There is no such person, right? Why do you think that is? Is it that good of a TV show? Are the books upon which it is based just that well written and engrossing? No offense, but… It’s just good marketing, people! We came across a […]
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