“Content is king” is a popular phrase in the world of online content marketing, coined by Bill Gates in a 1996 essay. This comes from the belief that content is the main factor behind a website’s success. Now, the quote “content is king” stresses the importance of content in today’s digital world. The success of […]
Continue ReadingHow to Write B2B Content for Social Media
Writing marketing content is challenging, to say the least. The truth is, there are challenges to writing content for B2B marketing. The customer usually doesn’t have time to lose on your embellishments, but you can’t just jump right into a sales pitch either. This puts you in a tricky position – you have to be […]
Continue Reading5 Hidden Social Media Marketing Mistakes
Everyone is a Social Media guru these days – rightly or less deservingly so. And while you can be successful in Social Media marketing if you get a certain sense of what does and doesn’t work, there will always be mistakes that are not so obvious and can cost you dearly. Here are some of […]
Continue ReadingHow to Write Better Content in 10 Steps (Infographic)
Writing content isn’t as easy as it may sound – something that every responsible small business owner knows. That’s why you should hire a professional copywriter to do it for you. But, until you do that, here are a few guidelines on how to write better content that will yield results. Drop us a note […]
Continue ReadingHow Quality Content and PPC Work Together
When it comes to improving your PPC campaigns, you’ve heard all the advice: – Focus on improving quality score and click-through rates – Optimize your account structure – Use negative keywords. And while those are all perfectly functional and valid tactics, there’s one that is almost always overlooked as a way to improve your PPC […]
Continue Reading5 Inspirational Digital Marketing & e-Commerce Success Stories
In today’s highly competitive e-commerce and digital marketing world, it is not easy for a company to stand out. Many startups facing great odds of even making it and end up falling or being absorbed by bigger companies along the way. However, some incredible success stories have also arisen that are worth learning from and […]
Continue ReadingThe 5 Stages of the Blog Sales Funnel and How to Use Them
“Sales is an outcome, not a goal. It’s a function of doing numerous things right, starting from the moment you target a potential prospect until you finalize the deal.” – Jill Konrath There are many reasons to run a blog. When you start, it might be a way to share your passion for a particular […]
Continue ReadingWhat Are Negative Keywords?
Whether you’re a newcomer to Google Ads or have been running PPC campaigns since Google launched the platform in 2000, you’ve probably given a great deal of thought to which keywords will result in more clicks and higher conversions. However, fewer businesses devote as much time and energy to building a negative keyword list, despite […]
Continue ReadingContent Development for e-Commerce: The Basics You Need to Do
Every online retailer aims at becoming the next Amazon, but most make the mistake of assuming a great product is enough for success. It’s not: without complex strategies, a focus on user and customer experience, great content and other methods, you even hope to overcome your competitors. Luckily for you, in this article, we will […]
Continue ReadingWhy Your Content Should Be Created by a Copywriter (Infographic)
While you might think that hiring a professional copywriter within a digital marketing agency is a waste of your (small) business resources, having someone who knows what they are doing taking over the part of the job you might not be the best fit for could actually be crucial for your company. As you deal […]
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