The importance of anchor text with respect to a linking strategy cannot be overstated. Anchor text is the blue, underlined, clickable text which takes you from the search engine page to the web page you want to go to (and it points to). There have been many controversies over the importance of this little blue […]
Continue ReadingIncorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky, to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides […]
Continue Reading6 Simple Reasons Your Website Might Suck at Converting
You can build a website for free. But if you want it not to look generic, a single template customization will typically cost you at least $300 while there is no top limit. Not to mention the costs of effective copy and further maintenance. So, it may or may not be expensive, but it’s a […]
Continue ReadingSocial Media Marketing for Boring Industries
Imagine a product that all of us use. And by all of us, I mean literally every single person on planet Earth with access to clean water and other household utilities. The first thing that came to my mind was, as silly as it might sound – toilet paper. Absolutely all of us need it […]
Continue ReadingHarness the Power of Your E-Commerce Clothing Store with These 4 Tips
What does your personal computer mean to you? For you, it’s a private haven. You customized it to suit your needs. When you’re there, you have a feeling that you are in an unconditioned space of total freedom where nobody else has access. You feel uninhibited to do whatever you want. In other words, you […]
Continue ReadingHow to Overrun Your Competition by Educating Your Customers
Or: Others Just Sell. You Should Sell By Educating Your Customers Competition is the scariest word in the business dictionary. God forbid it were the only one. There’s one more terrifying notion that keeps us up at night. It’s the fact that the ways of this world are rapidly changing. But instead of trembling at […]
Continue Reading8 Do’s and Don’ts of Effective Guest Blogging
Marketers have spoiled it. Marketers have spoiled each and every good idea that has ever roamed the earth. Before you start throwing rocks at me, let me explain first. Marketers have this inclination for spoiling good ideas because they tend to exploit them massively and in such horrendous ways that sooner rather than later they […]
Continue ReadingIs Quora the New CEO of SEO?
As one of the fastest growing Q&A platforms, with over 100 million unique monthly visitors, Quora is becoming a real hot topic between SEO enthusiasts. Founded in June 2009, it has quickly become popular in English-speaking countries and India. Quora has approximately 200 million profiles created, which makes it the Brazil of the World Wide […]
Continue ReadingKim Kardashian vs. Snoo, Round 1 Goes to…
Counting down the seconds, patiently waiting for the judge to ring the bell; we were waiting for what history would call a “make or break” moment. The time has finally come to see if the self-styled “Front face of the Internet”, the platform with 234 million unique users (including what may be the dopest group […]
Continue ReadingWhy You Should Market Automotive to Women and Not Give Them Flowers
Last week we explained why automotive business owners should make a shift in their marketing efforts and start speaking to Millennials. Today we’ve wrapped up a couple of inspiring stories you may find useful for your automotive business. One of our most interesting and inspiring clients ever was an auto repair shop that was started […]
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