Trusting brands doesn’t come naturally to people. The bigger the brand, the more distrust they innately possess. All the big names that seem like they’ve had it handed to them on a silver platter have fought hard for every scrap of trust from their customers for a long time. But no matter how big your […]
Continue Reading5+ Biggest Brand Fails in 2018 (And Life Lessons That Ensued)
Hey, brand marketing is no joke! Literally, no one was laughing at these blunders even though – or especially because – they came from some for the biggest brand names. That just goes to tell you that with great power comes great responsibility, as neatly put by notable gentlemen the likes of Voltaire and Ben […]
Continue ReadingWhy People Share Stuff on Social Media
Sharing interesting stuff on Social Media has become the bread and butter of modern human existence, don’t you think? A minute doesn’t go buy that your feed doesn’t feature some new picture, a fresh pearl of wisdom or a Here is what happened to me today type of announcement from someone you follow. But what […]
Continue ReadingHow to Protect Your Brand from Unsafe Content (Infographic)
Brand safety has never been in more danger than in the past year or so, what with offensive or inappropriate content, hateful speech and fake news jumping out at the Internet users right next to brand ads. That kind of displaced online behavior is not only hurtful to the communities and individuals who are targeted, […]
Continue ReadingBeing Placed near Unsafe Content Can Damage Your Brand Image
Having a company brand in the world of Social Media can yield great benefits for the business: – Make the company brand visible and relevant – Communicate directly to customers – Bring people to the company website to buy – See the company’s position to customers and competition – Know who to advertise to. However, […]
Continue Reading5 Holiday Marketing Ideas for Your e-Commerce Content
When the holidays start approaching, you should begin preparations for the season as well – every e-commerce store knows that. You supplement your inventory with limited edition products and create tailored newsletters and campaigns, as is customary. Everyone loves a good holiday deal. And that all well and fine, but if you want to go […]
Continue Reading20 Tips on How to Sparkle up Your Christmas Campaign (Infographic)
Halloween has come and gone and the time has come to start thinking about the ways in which you can get creative with this year’s Christmas marketing campaign. After all, a well thought out and executed campaign can help with your e-commerce brand awareness, not to mention the increase in sales. To help you with […]
Continue ReadingHow to Combine Online and Offline Marketing
With the emersion of online marketing forms of communication with customers, one question must be asked – is offline marketing dead? Are pay-per-click (PPC), online display advertising and social media advertising the new broadcast and newspaper ads, collateral, direct mail and coupon programs of tomorrow (that is, today)? Can we relocate all of the efforts […]
Continue Reading10 Really Cool Halloween Marketing Campaigns
Every holiday is a big thing in the world of digital marketing as it represents a new opportunity for companies to be fun, different and ultimately more approachable. Pushing the boundaries is kind of a constant and uphill battle – some might say – but the holidays are the perfect moment for big and small […]
Continue ReadingConsumer Identity: The Key to People-Based Marketing
People-based marketing – what is that? And isn’t that what all marketing should be? Isn’t the entire marketing industry already concentrated on people – their needs, wants and individual behavior characteristics? Well, you’d be surprised! Stick with us to find out! According to BounceX, people-based marketing is defined like this: “People-Based Marketing enables brands to […]
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