The importance of anchor text with respect to a linking strategy cannot be overstated. Anchor text is the blue, underlined, clickable text which takes you from the search engine page to the web page you want to go to (and it points to). There have been many controversies over the importance of this little blue […]
Continue ReadingGoogle Now Discounts All Reciprocal Links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. It was a regular practice to extend the offer of backing up another webmaster if they back you up. That way you both get what you want and no one is the wiser that what you actually did was a skilled […]
Continue ReadingIncorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky, to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides […]
Continue Reading8 Do’s and Don’ts of Effective Guest Blogging
Marketers have spoiled it. Marketers have spoiled each and every good idea that has ever roamed the earth. Before you start throwing rocks at me, let me explain first. Marketers have this inclination for spoiling good ideas because they tend to exploit them massively and in such horrendous ways that sooner rather than later they […]
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