What’s the one thing that a wrench and a smartphone have in common? When used properly, they can get you more customers. However, in a matter of years, wrench is going to be rendered useless without the support of mobile. If you are already a master of wrenches and jacks and other tools for fixing […]
Continue ReadingWhy You Should Market Automotive to Women and Not Give Them Flowers
Last week we explained why automotive business owners should make a shift in their marketing efforts and start speaking to Millennials. Today we’ve wrapped up a couple of inspiring stories you may find useful for your automotive business. One of our most interesting and inspiring clients ever was an auto repair shop that was started […]
Continue ReadingGet the Fifth Wheel! Join the Automotive Marketing Game
“If I had simply asked people what they wanted, they would have asked me for faster horses.” Most of you will recognize the author of this quote. He also said this. “If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things […]
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