It’s common knowledge – we should hope – that Google and other search engines change the algorithms through which they rank websites on a regular basis. That is why anyone who wants their website to be visible on the Internet has to keep track of what is new and relevant in order to keep or […]
Continue ReadingThe Importance of Anchor Text in Back-Links
The importance of anchor text with respect to a linking strategy cannot be overstated. Anchor text is the blue, underlined, clickable text which takes you from the search engine page to the web page you want to go to (and it points to). There have been many controversies over the importance of this little blue […]
Continue ReadingGoogle Now Discounts All Reciprocal Links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. It was a regular practice to extend the offer of backing up another webmaster if they back you up. That way you both get what you want and no one is the wiser that what you actually did was a skilled […]
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