If you are a proud business owner, but not really up to speed with the marketing trends for 2019, this is the article for you! Digital marketing trends are changing constantly – the technical side of it quite frequently – and sometimes it’s a matter of days before some algorithm messes with your website visibility or search engine rankings. If you have a local business, the people in your small town or neighborhood already know about you, but in the digital world that is not enough. In the digital world, SEO determines who, where and how will see your business. So take a look at what you need to pay special attention to in 2019 when it comes to local SEO.
1) User experience (UX)
SEO represents a technical job more than a creative one, but it is slowly shifting towards the creative heads doing it to achieve certain desired results. It can no longer be looked at separately from content placement since website optimization is not to be done for the crawlers, but for the human beings who you want to buy your product or service. You need to have a clear picture of how your human website visitors will react to SEO elements, content placement and information availability on your site, because if it doesn’t engage them, it’s of no use. That is why supreme user experience will be crucial for achieving numerous and repeated website visits and sales through local SEO campaigns.
2) Accelerated Mobile Pages (AMP)
Did you know that in 2018, 52,2% of all worldwide online traffic was generated through cell phones? People just love having their phones with them at all times and they really like to search and buy from them. That is why there are 2 indexes used to deliver search queries – one for desktops and one for mobile devices – with mobile having become primary. People like to get their information fast and a lagging website page is not something they are willing to wait for before quickly moving on. AMP is there to play a significant role in designing mobile-friendly websites and is definitely a useful part of local SEO that shouldn’t be overlooked.
3) Content to the point
The days of spending hours reading content on websites have long passed and living in a fast-paced world demands grabbing visitors’ attention right off the bat. People averagely spend 2 minutes on a website, so to make a sale, you need to give them what they want in those 2 minutes. Whatever you want to say about your product or service, it has to be done in a brief and to-the-point manner in order to engage people with your content as soon as possible. Always use relevant information and in such a format that allows your website visitors to get what they are looking for.
4) Social Media
Social Media has always played a significant role in effective SEO, but in local businesses, it’s even more pronounced. People are always on Social Media platforms and if you don’t have an active profile there (particularly on the platform most used by your target audience), you are losing on one more link with your customers. A Facebook page, for example, if adequately designed and optimized, would go a long way in reaching a large number of people who are interested in what you are selling and what you have to say about it.
5) Visual content
Using textual content in marketing your product or service is all well and good – after all, you are reading a piece of such content right now. However, people, especially younger generations, are more visual creatures, demanding all kinds of visual content to grab their attention. Using real-life pictures and videos from your store, depicting your products – especially on Social Media – gives you an opportunity to portray your brand more vividly and attract new customers. You don’t have to showcase your entire production process, but you should offer pictures that give the customer an accurate idea of what your product looks like, how it can be used and ultimately, what makes it the right fit for them. If you can do that, you’ve got gold.