“Content is king” is a popular phrase in the world of online content marketing, coined by Bill Gates in a 1996 essay. This comes from the belief that content is the main factor behind a website’s success.
Now, the quote “content is king” stresses the importance of content in today’s digital world. The success of a website depends on the high-quality content it offers its users. Such content is always optimized for better ranking on search engines.
Content marketing has been a well-known concept since the 19th century. It has helped strengthen connections between consumers and companies. And in the world of digital marketing, it is still a concept that is of utmost importance.
In fact, quality content is vital, whether in a blog or social media post form. The thing is, as long as it is engaging, it will surely capture the user’s interest. Captivating content will endear the brand to the user and may even move them to comment or share the brand message. Non-genuine content, on the other hand, would not attract attention.
Consumers always appreciate content that has value and solves a particular problem they face. While not having monetary value, in most cases it is worth more than gold. In recent years, content creation has evolved from being text-based to include gifs and live videos.
With faster internet now available, video content is becoming more appealing to content developers and consumers. A 2018 poll showed that users are more interested in a live streaming session than a social media post. In large part, this is due to the experience users get with live video. It encourages active participation. It is also a medium to get better consumer feedback.
Despite the positive outcomes and high conversion rates, some marketers consider content marketing expensive. This notion is incorrect. Compared to traditional marketing, it produces great results, is easy to set up, and reduces the marketing efforts required. With content marketing, a brand builds credibility, educates its customers, and finds out their pain points.
Check out the infographic below to learn more about content marketing and what type of content works best for you.