Brand safety has never been in more danger than in the past year or so, what with offensive or inappropriate content, hateful speech and fake news jumping out at the Internet users right next to brand ads. That kind of displaced online behavior is not only hurtful to the communities and individuals who are targeted, but can also have a negative influence on the consumers’ views of both the brand and the platform where the incident occurs. Not only that but when asked, consumers have largely stated that they would not like, recommend or purchase from a brand whose ad they saw next to unsafe content. In that sense, here are 5 things to do to protect your brand from unsafe content.
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