Hey there, our darling marketing folks!
Big explanatory articles are great, which is why we write them all the time. But there’s something equally hot, if not hotter – and that is news.
We have prepared some for you – let’s see them together.
Facebook threatens to drive the competition crackers
Whenever Mark Zuckerberg has something to say, his giant competitors go bonkers, not to mention the whole world. Everybody is so overinfluenced with Facebook that we get upset with every new announcement.
According to Facebook’s CEO, there will be a huge retaliation against smartphones in the decade to come. After all, the world is lame when you have to have a special contraption to perform your daily calls, check your email and do your internet browsing. Why bother with it at the dawn of an entirely new age of augmented reality (AR)?
Zuckerberg announced this warning at the F8 conference.
But there is a very interesting thing that lays beyond the surface of Zuckerberg’s stentorian announcement. What will the competition do? Google and Apple are not joking, and unlike Facebook, they keep their biggest surprises a secret.
They are in the quiet mode now, but their shushing won’t last forever. An answer will probably strike us one of these days.
We’ll know when it happens – and not 10 years before.
Snapchat snaps at Facebook with their AR lenses
See that nice little dandelion near the tree? Puke a rainbow at it! Or plant another one and watch it bloom in a second.
Until people learn how to literally puke rainbows and “OMGs”, they will need the Snapchat app and the new world lenses option.
The Lenses aren’t a new feature – they were added last year, but now they have even more options that make this world at least cooler, if not prettier.
Now, both Facebook and Snapchat boast of introducing the AR. Whereas Snapchat was the first to do it, Facebook will now open their Camera Effects Platform to developers, so they can contribute to the competition – which they also disclosed at the F8 conference.
Youtube is the coolest brand (so sayeth the teen)
Actually, it’s way cooler than Vice, Nike, and even Facebook.
The #2 place holds Netflix, with Google being only the third.
(That being said, Facebook isn’t deemed cool anymore. It’s more of a habit to check, but not a place to hang out.)
The Generation Z gang – those weird kids who were born in the Internet era and are now coming of age to become customers – took part in Google’s research “It’s lit: A guide to what teens think is cool”.
The aforementioned info is the result of this research, and it is definitely going to awaken some brands to an unpleasant surprise. Really, even Vice is not cool now?!
But this is not the only precious information for us. Mind this, marketers: Facebook as a social network is followed by none other than Google Plus! Even 42% of the toddlers that took part in the research actively use this social media platform, more than Twitter (35.4%) and even more than the colorful Pinterest (26.6%)!
Harden up your security with (compulsory) SSL, or else…
Yup, Google is bragging again about how secure they want our websites to be. It’s no news, it’s been going on for a few years now.
They’ve already introduced the “Non-secure” inscription via Chrome, making sure that everybody would know you haven’t purchased the certificate. At the moment, this label will decorate only websites with password and credit card fields. But as of October 2017, this will pertain to all the websites requiring “any type of data” and on all HTTP pages visited in incognito mode.
Is Google gonna target job seekers?
LinkedIn has proven to be a great tool for finding a job, but for millions of unemployed the quest could be even easier if Google developed their own job portal.
And they seem to be doing so, at least according to Dan Shure’s findings which then got deepened by Barry Schwartz at Search Engine Land.
WOW look out job listing sites, Google appears to be positioning to eat up that real estate also (cc @dr_pete) pic.twitter.com/g56KxnJCA7
— Dan Shure (@dan_shure) April 28, 2017
Now, if you try to Google “jobs online”, as Shure did, chances are you won’t see what he saw. This was obviously just another traffic experiment that was random and totally haphazard.
Of course, we can’t expect any more information from Google itself, as those folks like to keep all of the changes a mystery until the very last moment. They always say things like: We do test all the time in order to make the UX better.
Nevertheless, we hail this decision. Goodbye, recruitment agencies!
Do you agree with the Z generation that Facebook has become lousy, or maybe you admire it more than ever? Let us know in the comments below.
I still love Snapchat, but they had to know that it was only a matter of time before Facebook/Instagram came up with their own version.
Great information. I’m not surprised that Facebook/Instagram made their own version.
Yes, they are trying to upgrade its other leverages in our opinion. Thanks for the comment 🙂
It surprises me that even toddlers are using social media. Kids are growing up too fast.
It is a bit scary when you think about it. When did yo first start using social media?
We strongly agree with that. It is a race that is entering its final lap. 🙂
With so much focus on innovation, I think FB will still have it chance with Gen Z. It’s a norm that wouldn’t go out of trend.
We do agree on that with you. Do you think SNapchat or Instagram have equal chances?
Things are changing so fast it’s really hard to keep up with anything. Every time I turn around there is an update for this and an update for that. Sometimes I like the new features and some just annoy the heck out of me.
I personally love Snapchat over Facebook. It lets you get on a more personal level.
Very interesting article. We never know what is to come with technology and social media.
As a blogger, I often wonder what will be the next trend in social media and what current trend will fade away. Bloggers/Influencers have to be very aware of the social trends. It is very interesting how people use social media for different reasons. Personally, I do not care for Snap Chat. I’m having a hard time getting into it. I think Facebook is better.
Very interesting article. You never know what is to come next when it comes to technology and social media.
Yeah as a blogger we always need to be on our toes for what comes next. Some of the changes could easily cause someone to become extremely panicked but generally one thing changes and another picks up the slack. As far as the future of Facebook – I have not liked the direction they have gone in the last two years so hopefully it gets better.
We truly hope it does 🙂 Thanks for the comment 😉
Honestly, I think Google should target the job seekers market. Most people turn to Google for salary reports in different states. It could definitely work to their advantage.
Somehow I think Facebook is a useful social media, it just depends on the users. Sometimes it becomes lousy since others did not know how to use it in an efficient manner.
Technology and social media all depend on the people. I think FB is useful and is a great way to find information. Everything likes to change, so you know what will come next.
I have heard about needing SSL on websites, and that is on my to-do list. It seems like there is something always changing in the world of technology!
You list many of my favorites. I hope I do not have to choose between them. I would like all to find build and grow differently so that we all can continue to have options.
Social trends are really getting more and more interesting as days go by. Facebook, so far, for me, is the greatest way to connect to all people and gather information. And yes, sometimes, updates and new stuff from Facebook are not that so good, then later on, everyone will embrace the changes. As a newbie blogging, technology growth and updates like these are really needed to hear, you’ll never know what’s going to happen in the future, for you to keep your readers.
This design is spectacular! You obviously know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job. I really loved what you had to say, and more than that, how you presented it. Too cool!
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