“Web design is not just about creating pretty layouts. It’s about understanding the marketing challenge behind your business.” —Mohamed Saad To say web design has come a long way is an understatement. Nowadays, it goes beyond merely creating attractive layouts. To adapt to the ever-evolving needs of site visitors, they introduced responsive web design. In […]
Continue Reading27 Digital Signage Content Creation Tools
Digital signage content can help you get your message out, but it only has an impact on your business and team if it’s relevant and compelling. Luckily, turning your content strategy into memorable visuals that get noticed doesn’t have to cost a lot or take hours of time. Want to know the secret to creating […]
Continue Reading7 Technologies Every Small Business Owner Should Consider
The world’s latest and greatest technologies aren’t just for large international corporations. Smart small business owners keep an eye out for significant breakthroughs in technology, and implement what their businesses need to catapult their path to success. However, as cognizant as they may be, many small business owners are slow to adopt new technologies. According […]
Continue Reading5 Signs Your Website Is Due for a Redesign
This may come as a shock to some, but websites don’t last forever. As is the case with most aspects of running a business, trends change, your business needs change, your customer needs change, and your company must adapt to keep up with these changes. Your website is no exception. That being said, it’s important […]
Continue Reading5 Simple Reasons Your Email Marketing Campaign Is Failing
With most email users using automated spam filters and emails getting sent directly into Gmail’s Promotions folder, the deliverability and readability of marketing emails has dropped drastically. Even though some might argue that email marketing is losing its edge as the most efficient B2B marketing strategy, that is simply not true. Email marketing has a […]
Continue Reading7 Unusual Marketing Strategies That Actually Work
We all know how to do marketing – or that’s what we tell ourselves. We are all successful and call ourselves experts of this and that with great results and track record behind us – until we’re not. That’s when we have to admit failure and being in a rut and turn to some unusual […]
Continue ReadingMore Than Just a Toy: VR Technology for Professional Training
You may have heard of or even tried out Virtual Reality (VR) technology, most likely in the context of video games and art exhibitions. However, VR technology is increasingly incorporated in the professional context, with large corporations such as Walmart and Google creating a range of customized VR training programs to their employees. An example […]
Continue ReadingHow to Use SEO to Create a Content Strategy
High-quality content backed up by smart SEO is essential for the success of marketing efforts, but achieving it is actually tougher than it seems. Content marketing has proven moderately successful in 53% of cases, while it’s been minimally successful or unsuccessful altogether in 23% of cases. Those are certainly unsatisfying numbers, but what is there […]
Continue Reading3 Technologies Transforming the Customer Experience
The advancement of technology has contributed to many changes in business. One area in particular technology has had an impact on is the increased demand for exceptional customer experiences. With technology at their fingertips, today’s customer is in full control. Savvy businesses understand that one bad interaction with a customer service rep, outdated platform, or […]
Continue ReadingThe Rise of Voice Search and What You Need to Keep up (Infographic)
The continuous strides of technology over the years have made it difficult to find a person who doesn’t own a smartphone or use voice search to carry out online queries. Voice search popularity has increased so much that 72% of people who own voice-activated speakers use the devices as part of their everyday routines. Of […]
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