We are well into January of 2018, which means it’s not only time to review and summarize 2017, but also prepare for the year in front of us. Discussing digital marketing trends we expect to see in the coming year can be a good start to creating your marketing strategy for 2018. Regardless of whether […]
Continue ReadingIuvo’s Digital Digest #3 – The Biggest Tech Changes/Innovations That Will Change the Marketing World in 2018
Hey, dear digital freaks! Here we are again, bringing you industry news. Since 2018 has begun, we have decided to delight you with what we can expect to change in the tech world in the next 12 months and affect digital marketing trends, too. 1) Wearable devices will be designing activity-based brand experiences As more […]
Continue Reading3 Marketing Lessons to Pick Up from Stranger Things
If you’ve heard of Netflix’s Stranger Things, but have never watched it, you might be surprised by the amount of attention the show is getting. Even if the premise were as unique as it can get in today’s show makers’ world, the show would certainly not be where it is today – quite a social […]
Continue ReadingBoost Your e-Commerce Conversion Rate with These 4 Simple Hacks
If you have an e-commerce website, conversion rate is the best way for you to see how successful of a businessperson (let’s be PC here) you are. It is not enough to be simply present on the Internet, you have to have a product page that makes your customers’ shopping experience not only pleasant, but […]
Continue Reading5 Marketing Tips to Learn from Game of Thrones
Who here still hasn’t heard of Game of Thrones? There is no such person, right? Why do you think that is? Is it that good of a TV show? Are the books upon which it is based just that well written and engrossing? No offense, but… It’s just good marketing, people! We came across a […]
Continue ReadingHow to Adjust Your Tone of Voice to a Target Audience
How do you know when your blog post or a social media message has reached your target audience? When they leave a comment on your blog page or any of the SM accounts you may have? When they buy your product or service? Or do you just throw whatever you are selling out there and […]
Continue ReadingThe Worst Advice We Have Ever Heard About Social Media
We are all familiar with the number of people who are present on social media, which is exactly what makes it such a powerful marketing tool. But, (there is always a but) the tool can’t work alone without its master, can it? And not everyone is a master, so we want to draw your attention […]
Continue Reading60 Social Media Tactics for Small Businesses
We’re all using Social Media daily, it’s the current state of the Internet, but do you know all the tactics and simple tricks that will help you get noticed? I’ve been asked a lot these days about tactics I’m using for different Social Media, so Nemanja Zivkovic decided to write about it. Let’s start with […]
Continue Reading6 Simple Reasons Your Website Might Suck at Converting
You can build a website for free. But if you want it not to look generic, a single template customization will typically cost you at least $300 while there is no top limit. Not to mention the costs of effective copy and further maintenance. So, it may or may not be expensive, but it’s a […]
Continue ReadingSocial Media Marketing for Boring Industries
Imagine a product that all of us use. And by all of us, I mean literally every single person on planet Earth with access to clean water and other household utilities. The first thing that came to my mind was, as silly as it might sound – toilet paper. Absolutely all of us need it […]
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