Digital signage content can help you get your message out, but it only has an impact on your business and team if it’s relevant and compelling. Luckily, turning your content strategy into memorable visuals that get noticed doesn’t have to cost a lot or take hours of time. Want to know the secret to creating […]
Continue ReadingB2B Strategies for the Post-COVID-19 New Normal
The COVID-19 pandemic is far from over, and there is still a massive amount of economic pain and high unemployment, but in the world of B2B sales, we seem to be emerging from the other side of the crisis and entering a kind of new normal. Some businesses are reopening, some are testing the waters […]
Continue ReadingHow to Establish a Strong Social Media Presence During COVID-19
With work from home orders still in place, and phone lines and emails tied up with an influx of traffic, more consumers than ever before are turning to social media searching for answers or to air their frustrations. Ideally, before you create an account, there should be a social media policy in place, both internal […]
Continue ReadingHow to Choose the Right Type of Social Media Contest for Your Business
When looking for ways to generate traffic to your small business social media page(s), one of the most commonly recommended options is a social media contest—and for good reasons. We are inherently competitive. The average user on social media will check out a contest and take part if it is attractive. One way to ensure […]
Continue Reading5 Social Commerce Strategies for Success
Although the vast majority of retail purchases are still made in-store, global online sales are on the rise, and are expected to account for over 22% of all retail sales by 2023. In fact, eCommerce has already begun to overtake physical store sales in some cases. It’s easy to see why brands are increasingly prioritizing […]
Continue ReadingOne Feature 85% of Twitter Users Want That You Probably Don’t Provide
“If you are not taking care of your customer, your competitor will.” – Bob Hooey With consumers using Twitter to talk about the products they use, it makes sense that so many people want customer service via Twitter. In fact, 85% of surveyed Twitter users said that it’s essential to have a business provide customer […]
Continue ReadingHow to Write B2B Content for Social Media
Writing marketing content is challenging, to say the least. The truth is, there are challenges to writing content for B2B marketing. The customer usually doesn’t have time to lose on your embellishments, but you can’t just jump right into a sales pitch either. This puts you in a tricky position – you have to be […]
Continue Reading5 Hidden Social Media Marketing Mistakes
Everyone is a Social Media guru these days – rightly or less deservingly so. And while you can be successful in Social Media marketing if you get a certain sense of what does and doesn’t work, there will always be mistakes that are not so obvious and can cost you dearly. Here are some of […]
Continue Reading7 Unusual Marketing Strategies That Actually Work
We all know how to do marketing – or that’s what we tell ourselves. We are all successful and call ourselves experts of this and that with great results and track record behind us – until we’re not. That’s when we have to admit failure and being in a rut and turn to some unusual […]
Continue ReadingHow Affiliate Marketing Helps Your Blog
Being part of an affiliate marketing program allows you – the affiliate – to get paid for promoting someone else’s products or services on your website. The amount of money you earn should be regulated by the contract you have with the merchant and depends on the number of clicks through to the merchant’s site, […]
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