Every holiday is a big thing in the world of digital marketing as it represents a new opportunity for companies to be fun, different and ultimately more approachable. Pushing the boundaries is kind of a constant and uphill battle – some might say – but the holidays are the perfect moment for big and small […]
Continue Reading5 Specific Ways Your (Small) Business Can Benefit from Social Media
Did you know that there are approximately 2.6 billion Social Media users worldwide? That’s a lot, right? Well, yes and no. There are 7.7 billion people living on this rock we call our home, so 1 person in 3 has a presence on Social Media. This might surprise you right off the bat, but have […]
Continue ReadingWhy You Need Visual Content on Social Media
It connects you with the people following your brand! Okay, that’s the short answer, but it pretty much sums up the point of putting images in your Social Media posts. Whether your marketing team chooses to use infographics, memes, stock images or original photos, what’s important is that they are engaging and representative of your […]
Continue ReadingThe History of Social Media: A Crash Course
Social Media has become an inseparable part of all of our lives, so much so that you can’t even remember the time when you weren’t spending the famous 135 minutes on Facebook, Twitter, Instagram and other platforms A DAY! Right? Some more than others, granted, but people in general have grown accustomed to presenting their […]
Continue ReadingConsumer Identity: The Key to People-Based Marketing
People-based marketing – what is that? And isn’t that what all marketing should be? Isn’t the entire marketing industry already concentrated on people – their needs, wants and individual behavior characteristics? Well, you’d be surprised! Stick with us to find out! According to BounceX, people-based marketing is defined like this: “People-Based Marketing enables brands to […]
Continue Reading40 Tips on How to Advertise Successfully on Social Media in 2018
We are well into January of 2018, which means it’s not only time to review and summarize 2017, but also prepare for the year in front of us. Discussing digital marketing trends we expect to see in the coming year can be a good start to creating your marketing strategy for 2018. Regardless of whether […]
Continue ReadingPersonalized Approach to Content Marketing
Unless you live like a hermit on a secluded island, avoiding all human contact, we will go on and assume you have friends. Be it a large group of people that you rely on always being there to crack a cold one or a tight clique you’ve known since your diaper days, there is that […]
Continue ReadingIuvo’s Digital Digest #3 – The Biggest Tech Changes/Innovations That Will Change the Marketing World in 2018
Hey, dear digital freaks! Here we are again, bringing you industry news. Since 2018 has begun, we have decided to delight you with what we can expect to change in the tech world in the next 12 months and affect digital marketing trends, too. 1) Wearable devices will be designing activity-based brand experiences As more […]
Continue ReadingDo Stars Need Social Media Strategies?
As a business owner, you likely use social media to achieve certain strategic initiatives. This means your posts shouldn’t all be about your company or even your industry – sometimes it’s good to go a bit off-topic, in order to get some attention. You want to keep the audience entertained. Here are the three basic […]
Continue Reading3 Marketing Lessons to Pick Up from Stranger Things
If you’ve heard of Netflix’s Stranger Things, but have never watched it, you might be surprised by the amount of attention the show is getting. Even if the premise were as unique as it can get in today’s show makers’ world, the show would certainly not be where it is today – quite a social […]
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