Being part of an affiliate marketing program allows you – the affiliate – to get paid for promoting someone else’s products or services on your website. The amount of money you earn should be regulated by the contract you have with the merchant and depends on the number of clicks through to the merchant’s site, […]
Continue ReadingHow to Attract the Right Customers to Your Website
The success of modern businesses is determined by how much quality traffic their websites get. Traffic is the lifeblood of any website. That being said, just any kind of traffic will not do because not all visitors bring the same value. The goal of any small business should be to draw quality traffic to their […]
Continue ReadingBuild a Digital Marketing Strategy in 7 Steps (Infographic)
Digital marketing strategy includes a series of actions that are going to help you achieve your goal(s) using online marketing techniques such as SEO, Content Marketing, Social Media Marketing, PPC, Email Marketing and Web Analytics. However, it’s not as simple as just performing all these activities – you need a plan, a goal, a way […]
Continue ReadingBusinesses, Stop Believing in These 5 Content Marketing Myths Right Now
Content marketing is not losing its popularity, despite what some might say or think. The benefits of publishing valuable content are obvious to numerous companies and their competitors alike, so everyone is getting on board the content marketing train if they haven’t already. However, great ideas are not so easy to come up with, so […]
Continue Reading69 Facebook Statistics for 2019 That Marketers Need to Know (Infographic)
Cyberbullying and Facebook There’s no question that social media can be useful for us. It allows us to keep in contact with people we love, or people that we seldom see. It’s also been used as a positive force for change. Activists during the Arab Spring used social media to rally their supporters and shine […]
Continue ReadingWhy Your Content Needs to Be Written by a Copywriter
You are a (small) business owner and you’ve realized you need to market your products or services in order to get the number of sales you want in order for your company to be successful. You’ve learned you need content to put out there for people to see – a nice video explaining how your […]
Continue Reading10 Social Media Trends That Will Rule in 2019 (Infographic)
Social Media has proven an invaluable part of every effective marketing strategy, but in order for it to be successful, it must always be coordinated to emerging trends on the market. Here are 10 Social Media trends that will rule this year by some of the most prominent names in the marketing industry. If you […]
Continue ReadingHow to Do Marketing: Explained in 5 Videos
It doesn’t matter if you have the best product or service in the world if you don’t know how to market it. Without properly presenting it to the right target audience at their time of need, you cannot sell it and all the hard work your engineers and product managers have invested are useless. By […]
Continue Reading5 Tips on How to Humanize Your Brand
Trusting brands doesn’t come naturally to people. The bigger the brand, the more distrust they innately possess. All the big names that seem like they’ve had it handed to them on a silver platter have fought hard for every scrap of trust from their customers for a long time. But no matter how big your […]
Continue Reading40 Tips on How to Advertise Successfully on Social Media
Discussing digital marketing trends we expect to see henceforth can be a good start to creating your marketing strategy for the year ahead (as one usually makes such plans on a yearly basis). Regardless of whether they are general marketing predictions or have a specific note, they are bound to affect the way we do […]
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