It connects you with the people following your brand! Okay, that’s the short answer, but it pretty much sums up the point of putting images in your Social Media posts. Whether your marketing team chooses to use infographics, memes, stock images or original photos, what’s important is that they are engaging and representative of your […]
Continue ReadingThe History of Social Media: A Crash Course
Social Media has become an inseparable part of all of our lives, so much so that you can’t even remember the time when you weren’t spending the famous 135 minutes on Facebook, Twitter, Instagram and other platforms A DAY! Right? Some more than others, granted, but people in general have grown accustomed to presenting their […]
Continue ReadingConsumer Identity: The Key to People-Based Marketing
People-based marketing – what is that? And isn’t that what all marketing should be? Isn’t the entire marketing industry already concentrated on people – their needs, wants and individual behavior characteristics? Well, you’d be surprised! Stick with us to find out! According to BounceX, people-based marketing is defined like this: “People-Based Marketing enables brands to […]
Continue Reading40 Tips on How to Advertise Successfully on Social Media in 2018
We are well into January of 2018, which means it’s not only time to review and summarize 2017, but also prepare for the year in front of us. Discussing digital marketing trends we expect to see in the coming year can be a good start to creating your marketing strategy for 2018. Regardless of whether […]
Continue ReadingPersonalized Approach to Content Marketing
Unless you live like a hermit on a secluded island, avoiding all human contact, we will go on and assume you have friends. Be it a large group of people that you rely on always being there to crack a cold one or a tight clique you’ve known since your diaper days, there is that […]
Continue ReadingIuvo’s Digital Digest #3 – The Biggest Tech Changes/Innovations That Will Change the Marketing World in 2018
Hey, dear digital freaks! Here we are again, bringing you industry news. Since 2018 has begun, we have decided to delight you with what we can expect to change in the tech world in the next 12 months and affect digital marketing trends, too. 1) Wearable devices will be designing activity-based brand experiences As more […]
Continue ReadingDo Stars Need Social Media Strategies?
As a business owner, you likely use social media to achieve certain strategic initiatives. This means your posts shouldn’t all be about your company or even your industry – sometimes it’s good to go a bit off-topic, in order to get some attention. You want to keep the audience entertained. Here are the three basic […]
Continue Reading3 Marketing Lessons to Pick Up from Stranger Things
If you’ve heard of Netflix’s Stranger Things, but have never watched it, you might be surprised by the amount of attention the show is getting. Even if the premise were as unique as it can get in today’s show makers’ world, the show would certainly not be where it is today – quite a social […]
Continue ReadingHow to Reach More Customers with Social Media Marketing
Would you like to know how to get the best results with your social media marketing? Previously, we wrote about using social media for promoting your business, converting to a business profile on Instagram and what social media metrics to keep an eye on. However, the thing we want to draw your attention to now […]
Continue ReadingBoost Your e-Commerce Conversion Rate with These 4 Simple Hacks
If you have an e-commerce website, conversion rate is the best way for you to see how successful of a businessperson (let’s be PC here) you are. It is not enough to be simply present on the Internet, you have to have a product page that makes your customers’ shopping experience not only pleasant, but […]
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