Hey, brand marketing is no joke! Literally, no one was laughing at these blunders even though – or especially because – they came from some for the biggest brand names. That just goes to tell you that with great power comes great responsibility, as neatly put by notable gentlemen the likes of Voltaire and Ben […]
Continue Reading6 Types of People Who Share on Social Media (Infographic)
Sharing stuff on Social Media is a pretty common thing to do nowadays, but why do people do that? Do they want to present themselves to the world the best way they can, do they want to make connections or influence other people’s opinions and actions? To give you the answer to that question, we […]
Continue ReadingWhy People Share Stuff on Social Media
Sharing interesting stuff on Social Media has become the bread and butter of modern human existence, don’t you think? A minute doesn’t go buy that your feed doesn’t feature some new picture, a fresh pearl of wisdom or a Here is what happened to me today type of announcement from someone you follow. But what […]
Continue ReadingBeing Placed near Unsafe Content Can Damage Your Brand Image
Having a company brand in the world of Social Media can yield great benefits for the business: Make the company brand visible and relevant Communicate directly to customers Bring people to the company website to buy See the company’s position to customers and competition Know who to advertise to. However, the existence of a company […]
Continue Reading10 Really Cool Halloween Marketing Campaigns
Every holiday is a big thing in the world of digital marketing as it represents a new opportunity for companies to be fun, different and ultimately more approachable. Pushing the boundaries is kind of a constant and uphill battle – some might say – but the holidays are the perfect moment for big and small […]
Continue Reading5 Specific Ways Your (Small) Business Can Benefit from Social Media
Did you know that there are approximately 2.6 billion Social Media users worldwide? That’s a lot, right? Well, yes and no. There are 7.7 billion people living on this rock we call our home, so 1 person in 3 has a presence on Social Media. This might surprise you right off the bat, but have […]
Continue ReadingWhy You Need Visual Content on Social Media
It connects you with the people following your brand! Okay, that’s the short answer, but it pretty much sums up the point of putting images in your Social Media posts. Whether your marketing team chooses to use infographics, memes, stock images or original photos, what’s important is that they are engaging and representative of your […]
Continue ReadingThe History of Social Media: A Crash Course
Social Media has become an inseparable part of all of our lives, so much so that you can’t even remember the time when you weren’t spending the famous 135 minutes on Facebook, Twitter, Instagram and other platforms A DAY! Right? Some more than others, granted, but people in general have grown accustomed to presenting their […]
Continue ReadingConsumer Identity: The Key to People-Based Marketing
People-based marketing – what is that? And isn’t that what all marketing should be? Isn’t the entire marketing industry already concentrated on people – their needs, wants and individual behavior characteristics? Well, you’d be surprised! Stick with us to find out! According to BounceX, people-based marketing is defined like this: “People-Based Marketing enables brands to […]
Continue Reading40 Tips on How to Advertise Successfully on Social Media in 2018
We are well into January of 2018, which means it’s not only time to review and summarize 2017, but also prepare for the year in front of us. Discussing digital marketing trends we expect to see in the coming year can be a good start to creating your marketing strategy for 2018. Regardless of whether […]
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