“Web design is not just about creating pretty layouts. It’s about understanding the marketing challenge behind your business.” —Mohamed Saad To say web design has come a long way is an understatement. Nowadays, it goes beyond merely creating attractive layouts. To adapt to the ever-evolving needs of site visitors, they introduced responsive web design. In […]
Continue Reading10 Dos and Dont’s for eCommerce Businesses Post-COVID-19
The global pandemic became a gamechanger for entrepreneurs who for the longest time were staying away from the virtual world. One thing noticeable was how the outbreak changed the dynamics of buying & selling. The e-commerce sector became a severe victim of the same due to the lockdown. Low sales numbers, uncertainty of money, many […]
Continue ReadingHow Can eCommerce Companies Grow in a Recession?
In recent days, economists determined that the United States (and with it other western countries) has entered a recession that actually began in February. And while much of the focus over the past few months has been on businesses adapting to remote work environments, there is no denying that digital brands have also been affected. […]
Continue ReadingB2B Strategies for the Post-COVID-19 New Normal
The COVID-19 pandemic is far from over, and there is still a massive amount of economic pain and high unemployment, but in the world of B2B sales, we seem to be emerging from the other side of the crisis and entering a kind of new normal. Some businesses are reopening, some are testing the waters […]
Continue ReadingWhy E-commerce Fulfillment Is Essential to Online Businesses
Some say that setting up an online store, which leads to the growth of their small business, is easy. But many entrepreneurs found that as soon as they leap to e-commerce, the stress of building profitable marketing campaigns, managing suppliers, and keeping up with customer requests can be tad overwhelming. Which leads them to ask […]
Continue ReadingHow to Choose the Right Type of Social Media Contest for Your Business
When looking for ways to generate traffic to your small business social media page(s), one of the most commonly recommended options is a social media contest—and for good reasons. We are inherently competitive. The average user on social media will check out a contest and take part if it is attractive. One way to ensure […]
Continue Reading5 Ways Businesses Can Increase Customer Loyalty
“Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.” – Ken Blanchard Encouraging new business by helping customers find and fall in love with your small business is crucial. However, it’s loyal, long-term consumers that will deliver the best possible results for your […]
Continue Reading3 Simple Changes You Can Make for Your Small Business with CRO
“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe Imagine your small business has just forked out for a swanky new marketing campaign. Your exposure is high, and everything seems to be going to plan. Traffic is rolling into your website, […]
Continue Reading4 Cost-Efficient Marketing Tips for Small Business Owners
“It’s not about the amount of time you devote but rather what you devote to that time that counts.” – Neil Patel Marketing is necessary for a business of any size. You may have the best product or service in the world, but without marketing, no one will buy from you. But marketing has one […]
Continue Reading5 SEO Shortcuts and How to Avoid Them
We all should know by now the top common black hat tactics to avoid. But did you know that there are several white hat strategies that can seriously hurt your long-term SEO performance? The reason most of these white hat strategies can hurt you is that they’re often “too easy to be good for you.” […]
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