Digital marketing strategy includes a series of actions that are going to help you achieve your goal(s) using online marketing techniques such as SEO, Content Marketing, Social Media Marketing, PPC, Email Marketing and Web Analytics. However, it’s not as simple as just performing all these activities – you need a plan, a goal, a way […]
Continue Reading5 On-Page Seo Factors You Need to Optimize For (Infographic)
It’s common knowledge – we should hope – that Google and other search engines change the algorithms through which they rank websites on a regular basis. That is why anyone who wants their website to be visible on the Internet has to keep track of what is new and relevant in order to keep or […]
Continue ReadingIs Your Website Fast Enough? (Infographic)
Do you know how fast your site is? Sure, you probably have an idea, but what about the actual data – do you know the exact time your pages take to load? If the answer is no, don’t worry, you’re not alone. Most website owners don’t know their load times. Furthermore, most people think their […]
Continue ReadingHow Conducting Keyword Research Offers Valuable Insights into Your Business
Ranking for the right keywords is an all-important SEO goal. Keyword research is, consequently, an essential search marketing activity and a high-value marketing strategy. Businesses should know which terms and phrases people use to search for their products or services online. Those keywords, when incorporated naturally and strategically into website, social media and blog content, […]
Continue ReadingHow Can Good UX Design Help Your Small Business?
No matter the business you are in, if you have a company website, it’s there for the purpose of making you approachable to your customers (or at least people who could be that one day), so you should make it as easy as possible for them to use it. That is where UX, short for […]
Continue ReadingThe Role of Humans in the Age of Robots
“If you’ve created a conscious machine, it’s not the history of man. That’s the history of gods.” – Domhnall Gleeson (Caleb), Ex Machina When it comes to Artificial Intelligence slowly infiltrating and eventually taking over our lives, movie buffs everywhere seem to be in the unique position of knowing what to expect in the times […]
Continue ReadingPersonalized Approach to Content Marketing
Unless you live like a hermit on a secluded island, avoiding all human contact, we will go on and assume you have friends. Be it a large group of people that you rely on always being there to crack a cold one or a tight clique you’ve known since your diaper days, there is that […]
Continue ReadingThe Biggest Tech Changes in the Marketing World in 2018
Hey, dear digital freaks! Here we are again, bringing you industry news. Since 2018 has begun, we have decided to delight you with what we can expect to change in the tech world in the next 12 months and affect digital marketing trends, too. 1) Wearable devices will be designing activity-based brand experiences As more […]
Continue ReadingHow to Adjust Your Language to a Target Audience
How do you know when your blog post or a Social Media message has reached your target audience? When they leave a comment on your blog page or any of the SM accounts you may have? When they buy your product or service? Or do you just throw whatever you are selling out there and […]
Continue ReadingA Killer Way to Get More Customers in the Automotive Industry
What’s the one thing that a wrench and a smartphone have in common? When used properly, they can get you more customers. However, in a matter of years, wrench is going to be rendered useless without the support of mobile. If you are already a master of wrenches and jacks and other tools for fixing […]
Continue Reading
