This infographic highlights a number of things – how absolutely massive and competitive the blogging ecosystem is, what other people think about blogging (both consumers and marketers), and what makes a good infographic. If you’re considering blogging for your business, these tips will make sure you put your best foot forward. For example, if the […]
Continue ReadingHow to Update Old Content in 3 Steps
After eliminating the old blog posts during a content audit, which are no longer useful for the audience, you must put all your focus on preparing an action plan for the post you have decided to keep. Keep reading to find out how to do it in 3 steps. Step I: Update These are the […]
Continue ReadingHow to Do a Content Audit
Updating old content is a must-have activity for all those who want to maintain a good reputation and relationship with the target audience, and bring more traffic to their website. These steps can help you execute the process seamlessly. 1) Create an inventory of your site’s entire content First, you need to create an inventory […]
Continue ReadingWhy You Should Update Old Blog Posts
Every now and then, but especially at the beginning of the new year, site owners run their domain through several audits like Site Audit, Content Audit, etc. to identify and remove elements harming their performance online. After every audit, you come across several old pages on your website that are eating up the online space […]
Continue Reading4 Smart Strategies for Creating a Marketing Budget
Deciding how much to spend on marketing is always a tricky job. On the one hand, marketing is one of the most important tools that can increase sales and take your business to the next level. Yet, the impact of marketing is rather indirect. If you can’t put a finger on what exactly worked to […]
Continue ReadingImprove Your Google Keyword Rankings in 2020
“How to increase keyword rankings in Google?” You already published high-quality content, performed on-page optimizations, and perhaps built some quality backlinks as well. Then why aren’t you on Google’s first page yet? Read on! 1) Update your knowledge on the Google ranking algorithm First and foremost, you should know that the ranking algorithms of search […]
Continue Reading10 SEO Statistics for 2020 and What You Can Learn From Them
The changing reality of the SEO landscape is equal parts fascinating and intimidating. Staying on top of the hundreds of Google algorithm updates and SEO best practices is key to positioning your digital content and increasing organic search results. However, we need to put our focus in the right place. That’s why we’ve pulled together […]
Continue ReadingBad SEO Habits You Need to Lose in 2020
As we enter a new decade, it’s time to say goodbye to some bad SEO habits – ones that just don’t work, or even worse, can get a website penalized. 1) Creating pages with similar content Fortunately, this tactic is not as prevalent as it once was, but this issue periodically comes up, even today. […]
Continue Reading7 Technologies Every Small Business Owner Should Consider
The world’s latest and greatest technologies aren’t just for large international corporations. Smart small business owners keep an eye out for significant breakthroughs in technology, and implement what their businesses need to catapult their path to success. However, as cognizant as they may be, many small business owners are slow to adopt new technologies. According […]
Continue ReadingThe Power of Brand Loyalty (Infographic)
How do different generations shop? What drives them and what’s important? Of course, the age that people are and the constraints and possibilities they grew up with helps to determine all of those factors. For example, young millennials are more influenced by price than are generation Z and older millennials. But selection matters less to […]
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