When it comes to improving your PPC campaigns, you’ve heard all the advice: – Focus on improving quality score and click-through rates – Optimize your account structure – Use negative keywords. And while those are all perfectly functional and valid tactics, there’s one that is almost always overlooked as a way to improve your PPC […]
Continue ReadingWhat Are Negative Keywords?
Whether you’re a newcomer to Google Ads or have been running PPC campaigns since Google launched the platform in 2000, you’ve probably given a great deal of thought to which keywords will result in more clicks and higher conversions. However, fewer businesses devote as much time and energy to building a negative keyword list, despite […]
Continue ReadingContent Development for e-Commerce: The Basics You Need to Do
Every online retailer aims at becoming the next Amazon, but most make the mistake of assuming a great product is enough for success. It’s not: without complex strategies, a focus on user and customer experience, great content and other methods, you even hope to overcome your competitors. Luckily for you, in this article, we will […]
Continue ReadingHow to Use SEO to Create a Content Strategy
High-quality content backed up by smart SEO is essential for the success of marketing efforts, but achieving it is actually tougher than it seems. Content marketing has proven moderately successful in 53% of cases, while it’s been minimally successful or unsuccessful altogether in 23% of cases. Those are certainly unsatisfying numbers, but what is there […]
Continue ReadingWhy Your Content Needs to Be Written by a Copywriter
You are a (small) business owner and you’ve realized you need to market your products or services in order to get the number of sales you want in order for your company to be successful. You’ve learned you need content to put out there for people to see – a nice video explaining how your […]
Continue ReadingHow Conducting Keyword Research Offers Valuable Insights into Your Business
Ranking for the right keywords is an all-important SEO goal. Keyword research is, consequently, an essential search marketing activity and a high-value marketing strategy. Businesses should know which terms and phrases people use to search for their products or services online. Those keywords, when incorporated naturally and strategically into website, social media and blog content, […]
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