Every now and then, but especially at the beginning of the new year, site owners run their domain through several audits like Site Audit, Content Audit, etc. to identify and remove elements harming their performance online. After every audit, you come across several old pages on your website that are eating up the online space […]
Continue ReadingImprove Your Google Keyword Rankings in 2020
“How to increase keyword rankings in Google?” You already published high-quality content, performed on-page optimizations, and perhaps built some quality backlinks as well. Then why aren’t you on Google’s first page yet? Read on! 1) Update your knowledge on the Google ranking algorithm First and foremost, you should know that the ranking algorithms of search […]
Continue Reading10 SEO Statistics for 2020 and What You Can Learn From Them
The changing reality of the SEO landscape is equal parts fascinating and intimidating. Staying on top of the hundreds of Google algorithm updates and SEO best practices is key to positioning your digital content and increasing organic search results. However, we need to put our focus in the right place. That’s why we’ve pulled together […]
Continue Reading4 Tips for Local SEO for the Holiday Season
When it comes to local SEO around the holidays, the word “season” is paramount. You want to boost your rankings, generate more online sales, and, most importantly, increase website traffic for the holidays. But you obviously can’t expect much of that to happen if you start marketing the weekend before the holiday. Many customers out […]
Continue ReadingIs Content Still King in Online Marketing? (Infographic)
“Content is king” is a popular phrase in the world of online content marketing, coined by Bill Gates in a 1996 essay. This comes from the belief that content is the main factor behind a website’s success. Now, the quote “content is king” stresses the importance of content in today’s digital world. The success of […]
Continue ReadingHow Quality Content and PPC Work Together
When it comes to improving your PPC campaigns, you’ve heard all the advice: – Focus on improving quality score and click-through rates – Optimize your account structure – Use negative keywords. And while those are all perfectly functional and valid tactics, there’s one that is almost always overlooked as a way to improve your PPC […]
Continue ReadingWhat Are Negative Keywords?
Whether you’re a newcomer to Google Ads or have been running PPC campaigns since Google launched the platform in 2000, you’ve probably given a great deal of thought to which keywords will result in more clicks and higher conversions. However, fewer businesses devote as much time and energy to building a negative keyword list, despite […]
Continue ReadingContent Development for e-Commerce: The Basics You Need to Do
Every online retailer aims at becoming the next Amazon, but most make the mistake of assuming a great product is enough for success. It’s not: without complex strategies, a focus on user and customer experience, great content and other methods, you even hope to overcome your competitors. Luckily for you, in this article, we will […]
Continue ReadingHow to Use SEO to Create a Content Strategy
High-quality content backed up by smart SEO is essential for the success of marketing efforts, but achieving it is actually tougher than it seems. Content marketing has proven moderately successful in 53% of cases, while it’s been minimally successful or unsuccessful altogether in 23% of cases. Those are certainly unsatisfying numbers, but what is there […]
Continue ReadingWhy Your Content Needs to Be Written by a Copywriter
You are a (small) business owner and you’ve realized you need to market your products or services in order to get the number of sales you want in order for your company to be successful. You’ve learned you need content to put out there for people to see – a nice video explaining how your […]
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