When it comes to local SEO around the holidays, the word “season” is paramount. You want to boost your rankings, generate more online sales, and, most importantly, increase website traffic for the holidays. But you obviously can’t expect much of that to happen if you start marketing the weekend before the holiday. Many customers out […]
Continue ReadingThe 5 Stages of the Blog Sales Funnel and How to Use Them
“Sales is an outcome, not a goal. It’s a function of doing numerous things right, starting from the moment you target a potential prospect until you finalize the deal.” – Jill Konrath There are many reasons to run a blog. When you start, it might be a way to share your passion for a particular […]
Continue ReadingWhat Are Negative Keywords?
Whether you’re a newcomer to Google Ads or have been running PPC campaigns since Google launched the platform in 2000, you’ve probably given a great deal of thought to which keywords will result in more clicks and higher conversions. However, fewer businesses devote as much time and energy to building a negative keyword list, despite […]
Continue ReadingHow to Use SEO to Create a Content Strategy
High-quality content backed up by smart SEO is essential for the success of marketing efforts, but achieving it is actually tougher than it seems. Content marketing has proven moderately successful in 53% of cases, while it’s been minimally successful or unsuccessful altogether in 23% of cases. Those are certainly unsatisfying numbers, but what is there […]
Continue Reading5 On-Page Seo Factors You Need to Optimize For (Infographic)
It’s common knowledge – we should hope – that Google and other search engines change the algorithms through which they rank websites on a regular basis. That is why anyone who wants their website to be visible on the Internet has to keep track of what is new and relevant in order to keep or […]
Continue ReadingLocal SEO: 5 Trends to Incorporate in 2019
If you are a proud business owner, but not really up to speed with the marketing trends for 2019, this is the article for you! Digital marketing trends are changing constantly – the technical side of it quite frequently – and sometimes it’s a matter of days before some algorithm messes with your website visibility […]
Continue Reading5 Big Marketing Mistakes New Businesses Make, but Yours Doesn’t Have To
It’s human to make mistakes, right? But does that also apply to your marketing efforts or is there a preconceived need to be perfect right from the start? While it’s natural for new businesses to test out their surroundings in every aspect, it is good to bear in mind that everything you do is public […]
Continue ReadingHow to Set up SEO for Your Local Business in 4 Steps
You have decided you want to open your own local business, but cannot figure out the technical side of getting it visible online? What do you do? One of the things you could do is getting your cousin do your SEO for free. But is that a good choice? If you’re tight with money, as […]
Continue ReadingThe Importance of Anchor Text in Back-Links
The importance of anchor text with respect to a linking strategy cannot be overstated. Anchor text is the blue, underlined, clickable text which takes you from the search engine page to the web page you want to go to (and it points to). There have been many controversies over the importance of this little blue […]
Continue ReadingAbsolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better overall SEO value than relative links. Here is why: Much less chance of having broken links when moving documents or pages […]
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