High-quality content backed up by smart SEO is essential for the success of marketing efforts, but achieving it is actually tougher than it seems. Content marketing has proven moderately successful in 53% of cases, while it’s been minimally successful or unsuccessful altogether in 23% of cases. Those are certainly unsatisfying numbers, but what is there […]
Continue ReadingWhy Your Content Needs to Be Written by a Copywriter
You are a (small) business owner and you’ve realized you need to market your products or services in order to get the number of sales you want in order for your company to be successful. You’ve learned you need content to put out there for people to see – a nice video explaining how your […]
Continue Reading5 On-Page Seo Factors You Need to Optimize For (Infographic)
It’s common knowledge – we should hope – that Google and other search engines change the algorithms through which they rank websites on a regular basis. That is why anyone who wants their website to be visible on the Internet has to keep track of what is new and relevant in order to keep or […]
Continue Reading40 Tips on How to Advertise Successfully on Social Media
Discussing digital marketing trends we expect to see henceforth can be a good start to creating your marketing strategy for the year ahead (as one usually makes such plans on a yearly basis). Regardless of whether they are general marketing predictions or have a specific note, they are bound to affect the way we do […]
Continue ReadingLocal SEO: 5 Trends to Incorporate in 2019
If you are a proud business owner, but not really up to speed with the marketing trends for 2019, this is the article for you! Digital marketing trends are changing constantly – the technical side of it quite frequently – and sometimes it’s a matter of days before some algorithm messes with your website visibility […]
Continue Reading5 Content Marketing Mistakes to Avoid
Content marketing is still king – most of you would agree, right? Over 70% of buyers have said that they consume content during their consumer journey and that they actually prefer it to being on the receiving end of a sales pitch. With more and more content available everywhere and all the time, consumers have […]
Continue ReadingIs Your Website Fast Enough? (Infographic)
Do you know how fast your site is? Sure, you probably have an idea, but what about the actual data – do you know the exact time your pages take to load? If the answer is no, don’t worry, you’re not alone. Most website owners don’t know their load times. Furthermore, most people think their […]
Continue ReadingHow Conducting Keyword Research Offers Valuable Insights into Your Business
Ranking for the right keywords is an all-important SEO goal. Keyword research is, consequently, an essential search marketing activity and a high-value marketing strategy. Businesses should know which terms and phrases people use to search for their products or services online. Those keywords, when incorporated naturally and strategically into website, social media and blog content, […]
Continue Reading5 Big Marketing Mistakes New Businesses Make, but Yours Doesn’t Have To
It’s human to make mistakes, right? But does that also apply to your marketing efforts or is there a preconceived need to be perfect right from the start? While it’s natural for new businesses to test out their surroundings in every aspect, it is good to bear in mind that everything you do is public […]
Continue ReadingHow Can Good UX Design Help Your Small Business?
No matter the business you are in, if you have a company website, it’s there for the purpose of making you approachable to your customers (or at least people who could be that one day), so you should make it as easy as possible for them to use it. That is where UX, short for […]
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