How do different generations shop? What drives them and what’s important? Of course, the age that people are and the constraints and possibilities they grew up with helps to determine all of those factors. For example, young millennials are more influenced by price than are generation Z and older millennials. But selection matters less to […]
Continue Reading4 Tips for Local SEO for the Holiday Season
When it comes to local SEO around the holidays, the word “season” is paramount. You want to boost your rankings, generate more online sales, and, most importantly, increase website traffic for the holidays. But you obviously can’t expect much of that to happen if you start marketing the weekend before the holiday. Many customers out […]
Continue ReadingIs Content Still King in Online Marketing? (Infographic)
“Content is king” is a popular phrase in the world of online content marketing, coined by Bill Gates in a 1996 essay. This comes from the belief that content is the main factor behind a website’s success. Now, the quote “content is king” stresses the importance of content in today’s digital world. The success of […]
Continue Reading5 Signs Your Website Is Due for a Redesign
This may come as a shock to some, but websites don’t last forever. As is the case with most aspects of running a business, trends change, your business needs change, your customer needs change, and your company must adapt to keep up with these changes. Your website is no exception. That being said, it’s important […]
Continue ReadingHow Quality Content and PPC Work Together
When it comes to improving your PPC campaigns, you’ve heard all the advice: – Focus on improving quality score and click-through rates – Optimize your account structure – Use negative keywords. And while those are all perfectly functional and valid tactics, there’s one that is almost always overlooked as a way to improve your PPC […]
Continue ReadingThe 5 Stages of the Blog Sales Funnel and How to Use Them
“Sales is an outcome, not a goal. It’s a function of doing numerous things right, starting from the moment you target a potential prospect until you finalize the deal.” – Jill Konrath There are many reasons to run a blog. When you start, it might be a way to share your passion for a particular […]
Continue ReadingWhat Are Negative Keywords?
Whether you’re a newcomer to Google Ads or have been running PPC campaigns since Google launched the platform in 2000, you’ve probably given a great deal of thought to which keywords will result in more clicks and higher conversions. However, fewer businesses devote as much time and energy to building a negative keyword list, despite […]
Continue ReadingContent Development for e-Commerce: The Basics You Need to Do
Every online retailer aims at becoming the next Amazon, but most make the mistake of assuming a great product is enough for success. It’s not: without complex strategies, a focus on user and customer experience, great content and other methods, you even hope to overcome your competitors. Luckily for you, in this article, we will […]
Continue ReadingWhy Your Content Should Be Created by a Copywriter (Infographic)
While you might think that hiring a professional copywriter within a digital marketing agency is a waste of your (small) business resources, having someone who knows what they are doing taking over the part of the job you might not be the best fit for could actually be crucial for your company. As you deal […]
Continue ReadingHow Website Visitors’ Behavior Affects Your ROI
If you are doing business in this day and age, you must have a website – isn’t that why you are here after all? Well, the performance of your website has a direct impact on your revenue and ROI, didn’t you know that? That’s right, it’s not there just for show, it actually benefits or […]
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