Do you know how fast your site is? Sure, you probably have an idea, but what about the actual data – do you know the exact time your pages take to load? If the answer is no, don’t worry, you’re not alone. Most website owners don’t know their load times. Furthermore, most people think their […]
Continue ReadingWhy People Share Stuff on Social Media
Sharing interesting stuff on Social Media has become the bread and butter of modern human existence, don’t you think? A minute doesn’t go buy that your feed doesn’t feature some new picture, a fresh pearl of wisdom or a Here is what happened to me today type of announcement from someone you follow. But what […]
Continue ReadingHow to Protect Your Brand from Unsafe Content (Infographic)
Brand safety has never been in more danger than in the past year or so, what with offensive or inappropriate content, hateful speech and fake news jumping out at the Internet users right next to brand ads. That kind of displaced online behavior is not only hurtful to the communities and individuals who are targeted, […]
Continue Reading5 Holiday Marketing Ideas for Your e-Commerce Content
When the holidays start approaching, you should begin preparations for the season as well – every e-commerce store knows that. You supplement your inventory with limited edition products and create tailored newsletters and campaigns, as is customary. Everyone loves a good holiday deal. And that all well and fine, but if you want to go […]
Continue ReadingWhat Should You Include in Your e-commerce Marketing Strategy in 2018?
As the e-commerce and marketing industries evolve simultaneously, so do the trends pushing them forward. That means we should all do our very best to keep up with the constant changes if we want to stay not only current and relevant, but also successful in our fields. That is precisely why we have come up […]
Continue Reading40 Tips on How to Advertise Successfully on Social Media in 2018
We are well into January of 2018, which means it’s not only time to review and summarize 2017, but also prepare for the year in front of us. Discussing digital marketing trends we expect to see in the coming year can be a good start to creating your marketing strategy for 2018. Regardless of whether […]
Continue ReadingPersonalized Approach to Content Marketing
Unless you live like a hermit on a secluded island, avoiding all human contact, we will go on and assume you have friends. Be it a large group of people that you rely on always being there to crack a cold one or a tight clique you’ve known since your diaper days, there is that […]
Continue ReadingIuvo’s Digital Digest #3 – The Biggest Tech Changes/Innovations That Will Change the Marketing World in 2018
Hey, dear digital freaks! Here we are again, bringing you industry news. Since 2018 has begun, we have decided to delight you with what we can expect to change in the tech world in the next 12 months and affect digital marketing trends, too. 1) Wearable devices will be designing activity-based brand experiences As more […]
Continue Reading3 Marketing Lessons to Pick Up from Stranger Things
If you’ve heard of Netflix’s Stranger Things, but have never watched it, you might be surprised by the amount of attention the show is getting. Even if the premise were as unique as it can get in today’s show makers’ world, the show would certainly not be where it is today – quite a social […]
Continue ReadingBoost Your e-Commerce Conversion Rate with These 4 Simple Hacks
If you have an e-commerce website, conversion rate is the best way for you to see how successful a businessperson (let’s be PC here) you are. It is not enough to be simply present on the Internet, you have to have a product page that makes your customers’ shopping experience not only pleasant, but also […]
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