The world is currently in a state of confusion, panic, bewilderment, and uncertainty. With the situation changing by the hour, it can leave you feeling lost and wondering what is going to come next. It might not look the same once the new normal is here but companies that are able to weather this downturn […]
Continue Reading5 SEO Shortcuts and How to Avoid Them
We all should know by now the top common black hat tactics to avoid. But did you know that there are several white hat strategies that can seriously hurt your long-term SEO performance? The reason most of these white hat strategies can hurt you is that they’re often “too easy to be good for you.” […]
Continue Reading5 Social Commerce Strategies for Success
Although the vast majority of retail purchases are still made in-store, global online sales are on the rise, and are expected to account for over 22% of all retail sales by 2023. In fact, eCommerce has already begun to overtake physical store sales in some cases. It’s easy to see why brands are increasingly prioritizing […]
Continue ReadingThe Power of Brand Loyalty (Infographic)
How do different generations shop? What drives them and what’s important? Of course, the age that people are and the constraints and possibilities they grew up with helps to determine all of those factors. For example, young millennials are more influenced by price than are generation Z and older millennials. But selection matters less to […]
Continue Reading4 Tips for Local SEO for the Holiday Season
When it comes to local SEO around the holidays, the word “season” is paramount. You want to boost your rankings, generate more online sales, and, most importantly, increase website traffic for the holidays. But you obviously can’t expect much of that to happen if you start marketing the weekend before the holiday. Many customers out […]
Continue Reading5 Inspirational Digital Marketing & e-Commerce Success Stories
In today’s highly competitive e-commerce and digital marketing world, it is not easy for a company to stand out. Many startups facing great odds of even making it and end up falling or being absorbed by bigger companies along the way. However, some incredible success stories have also arisen that are worth learning from and […]
Continue ReadingHow Website Visitors’ Behavior Affects Your ROI
If you are doing business in this day and age, you must have a website – isn’t that why you are here after all? Well, the performance of your website has a direct impact on your revenue and ROI, didn’t you know that? That’s right, it’s not there just for show, it actually benefits or […]
Continue ReadingWhat Is Affiliate Marketing?
You’ve heard of affiliate marketing, but aren’t exactly sure what that is and how it works? It sounds like something that could be useful for advertising your products or services or promoting your blog, but how? Worry not, we have all the answers. Keep reading! An affiliate program is a marketing tactic that allows you […]
Continue Reading3 Technologies Transforming the Customer Experience
The advancement of technology has contributed to many changes in business. One area in particular technology has had an impact on is the increased demand for exceptional customer experiences. With technology at their fingertips, today’s customer is in full control. Savvy businesses understand that one bad interaction with a customer service rep, outdated platform, or […]
Continue Reading40 Tips on How to Advertise Successfully on Social Media
Discussing digital marketing trends we expect to see henceforth can be a good start to creating your marketing strategy for the year ahead (as one usually makes such plans on a yearly basis). Regardless of whether they are general marketing predictions or have a specific note, they are bound to affect the way we do […]
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