The true value of link building isn’t quick fixes. It’s investing in long-term, scalable strategies that help you acquire high-quality links. Here are some tried-and-true strategies, including the pros and cons of each. If you’ve seen some of them before, it’s because they worked then—and still work now. 1) Guest blogging Guest blogging entails searching […]
Continue Reading10 Dos and Dont’s for eCommerce Businesses Post-COVID-19
The global pandemic became a gamechanger for entrepreneurs who for the longest time were staying away from the virtual world. One thing noticeable was how the outbreak changed the dynamics of buying & selling. The e-commerce sector became a severe victim of the same due to the lockdown. Low sales numbers, uncertainty of money, many […]
Continue ReadingHow Can eCommerce Companies Grow in a Recession?
In recent days, economists determined that the United States (and with it other western countries) has entered a recession that actually began in February. And while much of the focus over the past few months has been on businesses adapting to remote work environments, there is no denying that digital brands have also been affected. […]
Continue ReadingB2B Strategies for the Post-COVID-19 New Normal
The COVID-19 pandemic is far from over, and there is still a massive amount of economic pain and high unemployment, but in the world of B2B sales, we seem to be emerging from the other side of the crisis and entering a kind of new normal. Some businesses are reopening, some are testing the waters […]
Continue ReadingHow to Market During the COVID-19 Crisis
The ongoing COVID-19 health crisis is upending a lot of conventional wisdom around digital marketing and media consumption. People are stuck at home and eager for reputable news, yet publishers see ad revenue drop because of brand-safety prohibitions on pandemic-related content. Health and wellness products are thriving at the same time as people are looking […]
Continue Reading4 Smart Strategies for Creating a Marketing Budget
Deciding how much to spend on marketing is always a tricky job. On the one hand, marketing is one of the most important tools that can increase sales and take your business to the next level. Yet, the impact of marketing is rather indirect. If you can’t put a finger on what exactly worked to […]
Continue ReadingBad SEO Habits You Need to Lose in 2020
As we enter a new decade, it’s time to say goodbye to some bad SEO habits – ones that just don’t work, or even worse, can get a website penalized. 1) Creating pages with similar content Fortunately, this tactic is not as prevalent as it once was, but this issue periodically comes up, even today. […]
Continue Reading5 Useful Email Marketing Tips
It’s five times cheaper to retain an existing customer than it is to attract a new one – especially when email marketing makes it so easy and affordable. Indeed, 80% of SMBs found email marketing to be a key tactic in customer retention, compared with 44% who found Social Media to be helpful. Yes, email […]
Continue Reading5 Inspirational Digital Marketing & e-Commerce Success Stories
In today’s highly competitive e-commerce and digital marketing world, it is not easy for a company to stand out. Many startups facing great odds of even making it and end up falling or being absorbed by bigger companies along the way. However, some incredible success stories have also arisen that are worth learning from and […]
Continue Reading5 Simple Reasons Your Email Marketing Campaign Is Failing
With most email users using automated spam filters and emails getting sent directly into Gmail’s Promotions folder, the deliverability and readability of marketing emails has dropped drastically. Even though some might argue that email marketing is losing its edge as the most efficient B2B marketing strategy, that is simply not true. Email marketing has a […]
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