Trusting brands doesn’t come naturally to people. The bigger the brand, the more distrust they innately possess. All the big names that seem like they’ve had it handed to them on a silver platter have fought hard for every scrap of trust from their customers for a long time. But no matter how big your […]
Continue ReadingEmployee Branding vs. Personal Branding
When it comes to your professional career, where does your identity as an employee end and your personal one begins? Are they one and the same or do you like to distinguish yourself from the brand you work for? Do you see yourself being just another cog in the system or do you prefer to […]
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