“Web design is not just about creating pretty layouts. It’s about understanding the marketing challenge behind your business.” —Mohamed Saad To say web design has come a long way is an understatement. Nowadays, it goes beyond merely creating attractive layouts. To adapt to the ever-evolving needs of site visitors, they introduced responsive web design. In […]
Continue ReadingWhy Use Color Psychology in Web Design (Infographic)
Believe it or not, the colors you see on ads, billboards, company logos, and other marketing materials—websites included—do more than just make them look nice. As far as color psychology–a subfield of behavioral psychology–is concerned, every single color is associated with human emotions, values, and attitudes, and that’s what marketers and designers of all persuasions […]
Continue Reading5 Signs Your Website Is Due for a Redesign
This may come as a shock to some, but websites don’t last forever. As is the case with most aspects of running a business, trends change, your business needs change, your customer needs change, and your company must adapt to keep up with these changes. Your website is no exception. That being said, it’s important […]
Continue Reading5 Inspirational Digital Marketing & e-Commerce Success Stories
In today’s highly competitive e-commerce and digital marketing world, it is not easy for a company to stand out. Many startups facing great odds of even making it and end up falling or being absorbed by bigger companies along the way. However, some incredible success stories have also arisen that are worth learning from and […]
Continue Reading5 Simple Reasons Your Email Marketing Campaign Is Failing
With most email users using automated spam filters and emails getting sent directly into Gmail’s Promotions folder, the deliverability and readability of marketing emails has dropped drastically. Even though some might argue that email marketing is losing its edge as the most efficient B2B marketing strategy, that is simply not true. Email marketing has a […]
Continue Reading5 On-Page Seo Factors You Need to Optimize For (Infographic)
It’s common knowledge – we should hope – that Google and other search engines change the algorithms through which they rank websites on a regular basis. That is why anyone who wants their website to be visible on the Internet has to keep track of what is new and relevant in order to keep or […]
Continue ReadingHow Can Good UX Design Help Your Small Business?
No matter the business you are in, if you have a company website, it’s there for the purpose of making you approachable to your customers (or at least people who could be that one day), so you should make it as easy as possible for them to use it. That is where UX, short for […]
Continue ReadingA Killer Way to Get More Customers in the Automotive Industry
What’s the one thing that a wrench and a smartphone have in common? When used properly, they can get you more customers. However, in a matter of years, wrench is going to be rendered useless without the support of mobile. If you are already a master of wrenches and jacks and other tools for fixing […]
Continue Reading6 Simple Reasons Your Website Might Suck at Converting
You can build a website for free. But if you want it not to look generic, a single template customization will typically cost you at least $300 while there is no top limit. Not to mention the costs of effective copy and further maintenance. So, it may or may not be expensive, but it’s a […]
Continue Reading
