Believe it or not, the colors you see on ads, billboards, company logos, and other marketing materials—websites included—do more than just make them look nice. As far as color psychology–a subfield of behavioral psychology–is concerned, every single color is associated with human emotions, values, and attitudes, and that’s what marketers and designers of all persuasions […]
Continue Reading6 Evergreen B2B Link-Building Strategies
The true value of link building isn’t quick fixes. It’s investing in long-term, scalable strategies that help you acquire high-quality links. Here are some tried-and-true strategies, including the pros and cons of each. If you’ve seen some of them before, it’s because they worked then—and still work now. 1) Guest blogging Guest blogging entails searching […]
Continue Reading10 Dos and Dont’s for eCommerce Businesses Post-COVID-19
The global pandemic became a gamechanger for entrepreneurs who for the longest time were staying away from the virtual world. One thing noticeable was how the outbreak changed the dynamics of buying & selling. The e-commerce sector became a severe victim of the same due to the lockdown. Low sales numbers, uncertainty of money, many […]
Continue ReadingHow Can eCommerce Companies Grow in a Recession?
In recent days, economists determined that the United States (and with it other western countries) has entered a recession that actually began in February. And while much of the focus over the past few months has been on businesses adapting to remote work environments, there is no denying that digital brands have also been affected. […]
Continue Reading27 Digital Signage Content Creation Tools
Digital signage content can help you get your message out, but it only has an impact on your business and team if it’s relevant and compelling. Luckily, turning your content strategy into memorable visuals that get noticed doesn’t have to cost a lot or take hours of time. Want to know the secret to creating […]
Continue ReadingWhy E-commerce Fulfillment Is Essential to Online Businesses
Some say that setting up an online store, which leads to the growth of their small business, is easy. But many entrepreneurs found that as soon as they leap to e-commerce, the stress of building profitable marketing campaigns, managing suppliers, and keeping up with customer requests can be tad overwhelming. Which leads them to ask […]
Continue ReadingHow to Establish a Strong Social Media Presence During COVID-19
With work from home orders still in place, and phone lines and emails tied up with an influx of traffic, more consumers than ever before are turning to social media searching for answers or to air their frustrations. Ideally, before you create an account, there should be a social media policy in place, both internal […]
Continue ReadingHow to Choose the Right Type of Social Media Contest for Your Business
When looking for ways to generate traffic to your small business social media page(s), one of the most commonly recommended options is a social media contest—and for good reasons. We are inherently competitive. The average user on social media will check out a contest and take part if it is attractive. One way to ensure […]
Continue Reading5 Ways Businesses Can Increase Customer Loyalty
“Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.” – Ken Blanchard Encouraging new business by helping customers find and fall in love with your small business is crucial. However, it’s loyal, long-term consumers that will deliver the best possible results for your […]
Continue Reading15 Tips for New and Upcoming Bloggers in 2020 (Infographic)
This infographic highlights a number of things – how absolutely massive and competitive the blogging ecosystem is, what other people think about blogging (both consumers and marketers), and what makes a good infographic. If you’re considering blogging for your business, these tips will make sure you put your best foot forward. For example, if the […]
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