SEO performance drops can happen as suddenly and frequently as algorithm updates, depending on the website. These days, algorithm updates happen so frequently that it could be easy to point fingers at Google and say they caused your rankings and organic traffic to drop. Sometimes, it’s true! However, more often than not, performance drops can […]
Continue Reading5 SEO Shortcuts and How to Avoid Them
We all should know by now the top common black hat tactics to avoid. But did you know that there are several white hat strategies that can seriously hurt your long-term SEO performance? The reason most of these white hat strategies can hurt you is that they’re often “too easy to be good for you.” […]
Continue Reading15 Tips for New and Upcoming Bloggers in 2020 (Infographic)
This infographic highlights a number of things – how absolutely massive and competitive the blogging ecosystem is, what other people think about blogging (both consumers and marketers), and what makes a good infographic. If you’re considering blogging for your business, these tips will make sure you put your best foot forward. For example, if the […]
Continue Reading5 Social Commerce Strategies for Success
Although the vast majority of retail purchases are still made in-store, global online sales are on the rise, and are expected to account for over 22% of all retail sales by 2023. In fact, eCommerce has already begun to overtake physical store sales in some cases. It’s easy to see why brands are increasingly prioritizing […]
Continue ReadingHow to Update Old Content in 3 Steps
After eliminating the old blog posts during a content audit, which are no longer useful for the audience, you must put all your focus on preparing an action plan for the post you have decided to keep. Keep reading to find out how to do it in 3 steps. Step I: Update These are the […]
Continue ReadingHow to Do a Content Audit
Updating old content is a must-have activity for all those who want to maintain a good reputation and relationship with the target audience, and bring more traffic to their website. These steps can help you execute the process seamlessly. 1) Create an inventory of your site’s entire content First, you need to create an inventory […]
Continue ReadingWhy You Should Update Old Blog Posts
Every now and then, but especially at the beginning of the new year, site owners run their domain through several audits like Site Audit, Content Audit, etc. to identify and remove elements harming their performance online. After every audit, you come across several old pages on your website that are eating up the online space […]
Continue Reading4 Smart Strategies for Creating a Marketing Budget
Deciding how much to spend on marketing is always a tricky job. On the one hand, marketing is one of the most important tools that can increase sales and take your business to the next level. Yet, the impact of marketing is rather indirect. If you can’t put a finger on what exactly worked to […]
Continue ReadingImprove Your Google Keyword Rankings in 2020
“How to increase keyword rankings in Google?” You already published high-quality content, performed on-page optimizations, and perhaps built some quality backlinks as well. Then why aren’t you on Google’s first page yet? Read on! 1) Update your knowledge on the Google ranking algorithm First and foremost, you should know that the ranking algorithms of search […]
Continue Reading10 SEO Statistics for 2020 and What You Can Learn From Them
The changing reality of the SEO landscape is equal parts fascinating and intimidating. Staying on top of the hundreds of Google algorithm updates and SEO best practices is key to positioning your digital content and increasing organic search results. However, we need to put our focus in the right place. That’s why we’ve pulled together […]
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