Halloween has come and gone and the time has come to start thinking about the ways in which you can get creative with this year’s Christmas marketing campaign. After all, a well thought out and executed campaign can help with your e-commerce brand awareness, not to mention the increase in sales. To help you with […]
Continue ReadingHow to Combine Online and Offline Marketing
With the emersion of online marketing forms of communication with customers, one question must be asked – is offline marketing dead? Are pay-per-click (PPC), online display advertising and social media advertising the new broadcast and newspaper ads, collateral, direct mail and coupon programs of tomorrow (that is, today)? Can we relocate all of the efforts […]
Continue Reading10 Really Cool Halloween Marketing Campaigns
Every holiday is a big thing in the world of digital marketing as it represents a new opportunity for companies to be fun, different and ultimately more approachable. Pushing the boundaries is kind of a constant and uphill battle – some might say – but the holidays are the perfect moment for big and small […]
Continue ReadingHow Conducting Keyword Research Offers Valuable Insights into Your Business
Ranking for the right keywords is an all-important SEO goal. Keyword research is, consequently, an essential search marketing activity and a high-value marketing strategy. Businesses should know which terms and phrases people use to search for their products or services online. Those keywords, when incorporated naturally and strategically into website, social media and blog content, […]
Continue Reading5 Specific Ways Your (Small) Business Can Benefit from Social Media
Did you know that there are approximately 2.6 billion Social Media users worldwide? That’s a lot, right? Well, yes and no. There are 7.7 billion people living on this rock we call our home, so 1 person in 3 has a presence on Social Media. This might surprise you right off the bat, but have […]
Continue ReadingThe Rise of Voice Search and What You Need to Keep up (Infographic)
The continuous strides of technology over the years have made it difficult to find a person who doesn’t own a smartphone or use voice search to carry out online queries. Voice search popularity has increased so much that 72% of people who own voice-activated speakers use the devices as part of their everyday routines. Of […]
Continue ReadingWhy You Need Visual Content on Social Media
It connects you with the people following your brand! Okay, that’s the short answer, but it pretty much sums up the point of putting images in your Social Media posts. Whether your marketing team chooses to use infographics, memes, stock images or original photos, what’s important is that they are engaging and representative of your […]
Continue ReadingAre You Staying Healthy in the Digital Era?
Are you having back pain problems, deteriorating eyesight and trouble sleeping? You might be a victim of living in a digital world. Are you also unable to put your phone down and disconnect from the office after you finish work? You might be unable to set digital boundaries. These are all the reasons you might […]
Continue Reading5 Big Marketing Mistakes New Businesses Make, but Yours Doesn’t Have To
It’s human to make mistakes, right? But does that also apply to your marketing efforts or is there a preconceived need to be perfect right from the start? While it’s natural for new businesses to test out their surroundings in every aspect, it is good to bear in mind that everything you do is public […]
Continue ReadingHow Can Good UX Design Help Your Small Business?
No matter the business you are in, if you have a company website, it’s there for the purpose of making you approachable to your customers (or at least people who could be that one day), so you should make it as easy as possible for them to use it. That is where UX, short for […]
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