“Sales is an outcome, not a goal. It’s a function of doing numerous things right, starting from the moment you target a potential prospect until you finalize the deal.” – Jill Konrath There are many reasons to run a blog. When you start, it might be a way to share your passion for a particular […]
Continue ReadingWhat Are Negative Keywords?
Whether you’re a newcomer to Google Ads or have been running PPC campaigns since Google launched the platform in 2000, you’ve probably given a great deal of thought to which keywords will result in more clicks and higher conversions. However, fewer businesses devote as much time and energy to building a negative keyword list, despite […]
Continue ReadingHow to Respond to Negative Reviews (Infographic)
Negative reviews can feel like a personal attack if you are involved in the day to day operations of the company. You may be working at the best of your ability to satisfy every customer, and when you receive a complaint, your efforts feel diminished. When you receive a negative customer review you must take […]
Continue Reading5 Simple Reasons Your Email Marketing Campaign Is Failing
With most email users using automated spam filters and emails getting sent directly into Gmail’s Promotions folder, the deliverability and readability of marketing emails has dropped drastically. Even though some might argue that email marketing is losing its edge as the most efficient B2B marketing strategy, that is simply not true. Email marketing has a […]
Continue ReadingContent Development for e-Commerce: The Basics You Need to Do
Every online retailer aims at becoming the next Amazon, but most make the mistake of assuming a great product is enough for success. It’s not: without complex strategies, a focus on user and customer experience, great content and other methods, you even hope to overcome your competitors. Luckily for you, in this article, we will […]
Continue ReadingWhy Your Content Should Be Created by a Copywriter (Infographic)
While you might think that hiring a professional copywriter within a digital marketing agency is a waste of your (small) business resources, having someone who knows what they are doing taking over the part of the job you might not be the best fit for could actually be crucial for your company. As you deal […]
Continue ReadingHow Website Visitors’ Behavior Affects Your ROI
If you are doing business in this day and age, you must have a website – isn’t that why you are here after all? Well, the performance of your website has a direct impact on your revenue and ROI, didn’t you know that? That’s right, it’s not there just for show, it actually benefits or […]
Continue Reading7 Unusual Marketing Strategies That Actually Work
We all know how to do marketing – or that’s what we tell ourselves. We are all successful and call ourselves experts of this and that with great results and track record behind us – until we’re not. That’s when we have to admit failure and being in a rut and turn to some unusual […]
Continue ReadingA Short Guide to Email Marketing (Infographic)
Email marketing is a delicate dance, but if done correctly, it can reap great benefits for your company. However, before you get to the nitty-gritty stuff like coming up with a gripping subject line and compelling copy for the body, appealing formatting, deciding on the appropriate sending times and choosing the right email automation tool, […]
Continue ReadingHow to Market to Canadians
Marketing is not easy on its own – you need a competitive product or service, you need resources (human, financial, temporal, etc.), you need a digital marketing strategy, ways to implement it and measure results. One of the most important things to consider when talking strategy, is, of course, knowing target audience or talking to […]
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