Email marketing is a delicate dance, but if done correctly, it can reap great benefits for your company. However, before you get to the nitty-gritty stuff like coming up with a gripping subject line and compelling copy for the body, appealing formatting, deciding on the appropriate sending times and choosing the right email automation tool, […]
Continue ReadingHow to Market to Canadians
Marketing is not easy on its own – you need a competitive product or service, you need resources (human, financial, temporal, etc.), you need a digital marketing strategy, ways to implement it and measure results. One of the most important things to consider when talking strategy, is, of course, knowing target audience or talking to […]
Continue ReadingMarketing Lessons from Iconic Canadian Brands
Happy Canada Day, Canucks! In honor of the country whose 152nd birthday we are celebrating this year, we wanted to show our love. And, let’s face it – everybody loves Canada. It’s the quiet unassuming northern neighbor of the US of A, a country with stunning nature and friendly cities – like Toronto and Vancouver […]
Continue ReadingMore Than Just a Toy: VR Technology for Professional Training
You may have heard of or even tried out Virtual Reality (VR) technology, most likely in the context of video games and art exhibitions. However, VR technology is increasingly incorporated in the professional context, with large corporations such as Walmart and Google creating a range of customized VR training programs to their employees. An example […]
Continue ReadingHow Affiliate Marketing Helps Your Blog
Being part of an affiliate marketing program allows you – the affiliate – to get paid for promoting someone else’s products or services on your website. The amount of money you earn should be regulated by the contract you have with the merchant and depends on the number of clicks through to the merchant’s site, […]
Continue ReadingWhat Is Affiliate Marketing?
You’ve heard of affiliate marketing, but aren’t exactly sure what that is and how it works? It sounds like something that could be useful for advertising your products or services or promoting your blog, but how? Worry not, we have all the answers. Keep reading! An affiliate program is a marketing tactic that allows you […]
Continue ReadingHow to Choose the Best Email Marketing Tool
So, you’ve made up your mind and decided to get into the email marketing game, have you? Well, it was about time! Email marketing is only one of the best marketing tactics a business can implement to stay on top of their game and on people’s minds with around 5 billion active email accounts so […]
Continue ReadingHow to Attract the Right Customers to Your Website
The success of modern businesses is determined by how much quality traffic their websites get. Traffic is the lifeblood of any website. That being said, just any kind of traffic will not do because not all visitors bring the same value. The goal of any small business should be to draw quality traffic to their […]
Continue ReadingHow to Send a Marketing Email
One of the first things people do after only just opening their eyes in the morning is to check their email in the fear that they’ve missed something pretty important going on – whether in their private or business lives. On the other hand, email marketing has proven to be one of the most effective […]
Continue ReadingBuild a Digital Marketing Strategy in 7 Steps (Infographic)
Digital marketing strategy includes a series of actions that are going to help you achieve your goal(s) using online marketing techniques such as SEO, Content Marketing, Social Media Marketing, PPC, Email Marketing and Web Analytics. However, it’s not as simple as just performing all these activities – you need a plan, a goal, a way […]
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