No matter the business you are in, if you have a company website, it’s there for the purpose of making you approachable to your customers (or at least people who could be that one day), so you should make it as easy as possible for them to use it. That is where UX, short for […]
Continue ReadingThe History of Social Media: A Crash Course
Social Media has become an inseparable part of all of our lives, so much so that you can’t even remember the time when you weren’t spending the famous 135 minutes on Facebook, Twitter, Instagram and other platforms A DAY! Right? Some more than others, granted, but people in general have grown accustomed to presenting their […]
Continue ReadingConsumer Identity: The Key to People-Based Marketing
People-based marketing – what is that? And isn’t that what all marketing should be? Isn’t the entire marketing industry already concentrated on people – their needs, wants and individual behavior characteristics? Well, you’d be surprised! Stick with us to find out! According to BounceX, people-based marketing is defined like this: “People-Based Marketing enables brands to […]
Continue ReadingCustomer Service: The New Kind of Marketing
How do you define marketing? Do you think of it in terms of what big brands are offering you to buy every time you come across an ad on your phone, TV or on the big screen? If so, is it an effective approach? Do you allow it to be the only factor in shaping […]
Continue Reading10 Tips for Effective Personal Branding (Infographic)
With Social Media platforms changing their policies often, the number of hoops a company has to jump through to reach customers increases. It is no longer so clear-cut as to what spam and what quality content is. That’s why we asked Nemanja Zivkovic, what the solution to higher quality promotion is. “We should all work […]
Continue ReadingEmployee Branding vs. Personal Branding
When it comes to your professional career, where does your identity as an employee end and your personal one begins? Are they one and the same or do you like to distinguish yourself from the brand you work for? Do you see yourself being just another cog in the system or do you prefer to […]
Continue ReadingWhat Should You Include in Your e-commerce Marketing Strategy in 2018?
As the e-commerce and marketing industries evolve simultaneously, so do the trends pushing them forward. That means we should all do our very best to keep up with the constant changes if we want to stay not only current and relevant, but also successful in our fields. That is precisely why we have come up […]
Continue ReadingMarketing Campaigns That Changed the Way We Think About Women
I bring my mother flowers on March 8 every year, even to this day. She likes all sorts of flowers, but mimosas are her absolute favorite, so that is what I try to get her no matter what. My generation has been taught to honor the women in our lives from an early age – […]
Continue ReadingHow to Set up SEO for Your Local Business in 4 Steps
You have decided you want to open your own local business, but cannot figure out the technical side of getting it visible online? What do you do? One of the things you could do is getting your cousin do your SEO for free. But is that a good choice? If you’re tight with money, as […]
Continue ReadingThe Role of Humans in the Age of Robots
“If you’ve created a conscious machine, it’s not the history of man. That’s the history of gods.” – Domhnall Gleeson (Caleb), Ex Machina When it comes to Artificial Intelligence slowly infiltrating and eventually taking over our lives, movie buffs everywhere seem to be in the unique position of knowing what to expect in the times […]
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