Content marketing is still king – most of you would agree, right? Over 70% of buyers have said that they consume content during their consumer journey and that they actually prefer it to being on the receiving end of a sales pitch. With more and more content available everywhere and all the time, consumers have […]
Continue Reading5+ Biggest Brand Fails in 2018 (And Life Lessons That Ensued)
Hey, brand marketing is no joke! Literally, no one was laughing at these blunders even though – or especially because – they came from some for the biggest brand names. That just goes to tell you that with great power comes great responsibility, as neatly put by notable gentlemen the likes of Voltaire and Ben […]
Continue Reading6 Types of People Who Share on Social Media (Infographic)
Sharing stuff on Social Media is a pretty common thing to do nowadays, but why do people do that? Do they want to present themselves to the world the best way they can, do they want to make connections or influence other people’s opinions and actions? To give you the answer to that question – […]
Continue ReadingIs Your Website Fast Enough? (Infographic)
Do you know how fast your site is? Sure, you probably have an idea, but what about the actual data – do you know the exact time your pages take to load? If the answer is no, don’t worry, you’re not alone. Most website owners don’t know their load times. Furthermore, most people think their […]
Continue ReadingWhy People Share Stuff on Social Media
Sharing interesting stuff on Social Media has become the bread and butter of modern human existence, don’t you think? A minute doesn’t go buy that your feed doesn’t feature some new picture, a fresh pearl of wisdom or a Here is what happened to me today type of announcement from someone you follow. But what […]
Continue ReadingHow to Protect Your Brand from Unsafe Content (Infographic)
Brand safety has never been in more danger than in the past year or so, what with offensive or inappropriate content, hateful speech and fake news jumping out at the Internet users right next to brand ads. That kind of displaced online behavior is not only hurtful to the communities and individuals who are targeted, […]
Continue Reading5 Content Marketing Trends for 2019
2019 has arrived, ladies and gentlemen! And with it, new content marketing trends – as is customary in the fast-paced world we live and work in. Every day we see new technologies and tools and old – tried and true – tactics emerge with new spins by fresh thinkers. But content is here to stay […]
Continue ReadingBeing Placed near Unsafe Content Can Damage Your Brand Image
Having a company brand in the world of Social Media can yield great benefits for the business: – Make the company brand visible and relevant – Communicate directly to customers – Bring people to the company website to buy – See the company’s position to customers and competition – Know who to advertise to. However, […]
Continue Reading5 Holiday Marketing Ideas for Your e-Commerce Content
When the holidays start approaching, you should begin preparations for the season as well – every e-commerce store knows that. You supplement your inventory with limited edition products and create tailored newsletters and campaigns, as is customary. Everyone loves a good holiday deal. And that all well and fine, but if you want to go […]
Continue Reading20 Tips on How to Sparkle up Your Christmas Campaign (Infographic)
Halloween has come and gone and the time has come to start thinking about the ways in which you can get creative with this year’s Christmas marketing campaign. After all, a well thought out and executed campaign can help with your e-commerce brand awareness, not to mention the increase in sales. To help you with […]
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