Marketing is sometimes a bit like gardening – the more you plant, the richer and greener your surrounding becomes; and it takes patience. Your brand’s tone of voice is how you communicate with the outside world. It includes all of your written marketing materials—from a printed flyer to a website. Crafting and identifying your brand’s […]
Continue ReadingIs Search Engine Submission Necessary?
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your […]
Continue ReadingThe Importance of Anchor Text in Back-Links
The importance of anchor text with respect to a linking strategy cannot be overstated. Anchor text is the blue, underlined, clickable text which takes you from the search engine page to the web page you want to go to (and it points to). There have been many controversies over the importance of this little blue […]
Continue ReadingAbsolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better overall SEO value than relative links. Here is why: Much less chance of having broken links when moving documents or pages […]
Continue ReadingStrategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) which improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize […]
Continue ReadingGoogle Now Discounts All Reciprocal Links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. It was a regular practice to extend the offer of backing up another webmaster if they back you up. That way you both get what you want and no one is the wiser that what you actually did was a skilled […]
Continue ReadingIncorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky, to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides […]
Continue ReadingDo Stars Need Social Media Strategies?
As a business owner, you likely use social media to achieve certain strategic initiatives. This means your posts shouldn’t all be about your company or even your industry – sometimes it’s good to go a bit off-topic, in order to get some attention. You want to keep the audience entertained. Here are the three basic […]
Continue ReadingHow to Reach More Customers with Social Media Marketing
Would you like to know how to get the best results with your social media marketing? Previously, we wrote about using social media for promoting your business, converting to a business profile on Instagram and what social media metrics to keep an eye on. However, the thing we want to draw your attention to now […]
Continue ReadingAre You Following Your Kids on Social Networks?
For kids and teens, social media is an essential part of their lives, much the way telephones were important to us at their age. There are plenty of advantages to social media — but also many potential dangers and issues you want your little ones to avoid. They don’t always make the smartest choices when […]
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