Being part of an affiliate marketing program allows you – the affiliate – to get paid for promoting someone else’s products or services on your website. The amount of money you earn should be regulated by the contract you have with the merchant and depends on the number of clicks through to the merchant’s site, […]
Continue ReadingWhat Is Affiliate Marketing?
You’ve heard of affiliate marketing, but aren’t exactly sure what that is and how it works? It sounds like something that could be useful for advertising your products or services or promoting your blog, but how? Worry not, we have all the answers. Keep reading! An affiliate program is a marketing tactic that allows you […]
Continue ReadingHow to Choose the Best Email Marketing Tool
So, you’ve made up your mind and decided to get into the email marketing game, have you? Well, it was about time! Email marketing is only one of the best marketing tactics a business can implement to stay on top of their game and on people’s minds with around 5 billion active email accounts so […]
Continue ReadingHow to Send a Marketing Email
One of the first things people do after only just opening their eyes in the morning is to check their email in the fear that they’ve missed something pretty important going on – whether in their private or business lives. On the other hand, email marketing has proven to be one of the most effective […]
Continue ReadingBuild a Digital Marketing Strategy in 7 Steps (Infographic)
Digital marketing strategy includes a series of actions that are going to help you achieve your goal(s) using online marketing techniques such as SEO, Content Marketing, Social Media Marketing, PPC, Email Marketing and Web Analytics. However, it’s not as simple as just performing all these activities – you need a plan, a goal, a way […]
Continue ReadingBusinesses, Stop Believing in These 5 Content Marketing Myths Right Now
Content marketing is not losing its popularity, despite what some might say or think. The benefits of publishing valuable content are obvious to numerous companies and their competitors alike, so everyone is getting on board the content marketing train if they haven’t already. However, great ideas are not so easy to come up with, so […]
Continue ReadingHow Marketing and Sales Work Together to Improve Your Company’s ROI
The modern approach to marketing requires working hand-in-hand with sales and there is a good reason for that. Businesses see measurably better ROI when these two areas (and teams) are orchestrated – 36% higher customer retention rates, 38% higher win rates and 208% more revenue from marketing efforts, according to Wheelhouse Advisors. This research reflects […]
Continue ReadingHow to Use SEO to Create a Content Strategy
High-quality content backed up by smart SEO is essential for the success of marketing efforts, but achieving it is actually tougher than it seems. Content marketing has proven moderately successful in 53% of cases, while it’s been minimally successful or unsuccessful altogether in 23% of cases. Those are certainly unsatisfying numbers, but what is there […]
Continue ReadingWhy Your Content Needs to Be Written by a Copywriter
You are a (small) business owner and you’ve realized you need to market your products or services in order to get the number of sales you want in order for your company to be successful. You’ve learned you need content to put out there for people to see – a nice video explaining how your […]
Continue Reading10 Social Media Trends That Will Rule in 2019 (Infographic)
Social Media has proven an invaluable part of every effective marketing strategy, but in order for it to be successful, it must always be coordinated to emerging trends on the market. Here are 10 Social Media trends that will rule this year by some of the most prominent names in the marketing industry. If you […]
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