Although the vast majority of retail purchases are still made in-store, global online sales are on the rise, and are expected to account for over 22% of all retail sales by 2023. In fact, eCommerce has already begun to overtake physical store sales in some cases. It’s easy to see why brands are increasingly prioritizing […]
Continue ReadingHow to Update Old Content in 3 Steps
After eliminating the old blog posts during a content audit, which are no longer useful for the audience, you must put all your focus on preparing an action plan for the post you have decided to keep. Keep reading to find out how to do it in 3 steps. Step I: Update These are the […]
Continue ReadingHow to Do a Content Audit
Updating old content is a must-have activity for all those who want to maintain a good reputation and relationship with the target audience, and bring more traffic to their website. These steps can help you execute the process seamlessly. 1) Create an inventory of your site’s entire content First, you need to create an inventory […]
Continue ReadingWhy You Should Update Old Blog Posts
Every now and then, but especially at the beginning of the new year, site owners run their domain through several audits like Site Audit, Content Audit, etc. to identify and remove elements harming their performance online. After every audit, you come across several old pages on your website that are eating up the online space […]
Continue ReadingImprove Your Google Keyword Rankings in 2020
“How to increase keyword rankings in Google?” You already published high-quality content, performed on-page optimizations, and perhaps built some quality backlinks as well. Then why aren’t you on Google’s first page yet? Read on! 1) Update your knowledge on the Google ranking algorithm First and foremost, you should know that the ranking algorithms of search […]
Continue Reading10 SEO Statistics for 2020 and What You Can Learn From Them
The changing reality of the SEO landscape is equal parts fascinating and intimidating. Staying on top of the hundreds of Google algorithm updates and SEO best practices is key to positioning your digital content and increasing organic search results. However, we need to put our focus in the right place. That’s why we’ve pulled together […]
Continue ReadingBad SEO Habits You Need to Lose in 2020
As we enter a new decade, it’s time to say goodbye to some bad SEO habits – ones that just don’t work, or even worse, can get a website penalized. 1) Creating pages with similar content Fortunately, this tactic is not as prevalent as it once was, but this issue periodically comes up, even today. […]
Continue Reading7 Technologies Every Small Business Owner Should Consider
The world’s latest and greatest technologies aren’t just for large international corporations. Smart small business owners keep an eye out for significant breakthroughs in technology, and implement what their businesses need to catapult their path to success. However, as cognizant as they may be, many small business owners are slow to adopt new technologies. According […]
Continue Reading4 Tips for Local SEO for the Holiday Season
When it comes to local SEO around the holidays, the word “season” is paramount. You want to boost your rankings, generate more online sales, and, most importantly, increase website traffic for the holidays. But you obviously can’t expect much of that to happen if you start marketing the weekend before the holiday. Many customers out […]
Continue Reading5 Signs Your Website Is Due for a Redesign
This may come as a shock to some, but websites don’t last forever. As is the case with most aspects of running a business, trends change, your business needs change, your customer needs change, and your company must adapt to keep up with these changes. Your website is no exception. That being said, it’s important […]
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