When looking for ways to generate traffic to your small business social media page(s), one of the most commonly recommended options is a social media contest—and for good reasons. We are inherently competitive. The average user on social media will check out a contest and take part if it is attractive. One way to ensure […]
Continue ReadingArchives for May 2020
How COVID-19 Changed Shopper Behavior
Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. As a direct result of COVID-19, many non-essential physical stores have been forced to close until further notice. Stores that have remained open have suffered from reduced/rationed stock and social distancing requirements. These actions have […]
Continue Reading5 Ways Businesses Can Increase Customer Loyalty
“Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.” – Ken Blanchard Encouraging new business by helping customers find and fall in love with your small business is crucial. However, it’s loyal, long-term consumers that will deliver the best possible results for your […]
Continue ReadingHow to Market During the COVID-19 Crisis
The ongoing COVID-19 health crisis is upending a lot of conventional wisdom around digital marketing and media consumption. People are stuck at home and eager for reputable news, yet publishers see ad revenue drop because of brand-safety prohibitions on pandemic-related content. Health and wellness products are thriving at the same time as people are looking […]
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