Negative reviews can feel like a personal attack if you are involved in the day to day operations of the company. You may be working at the best of your ability to satisfy every customer, and when you receive a complaint, your efforts feel diminished. When you receive a negative customer review you must take […]
Continue ReadingArchives for August 2019
5 Simple Reasons Your Email Marketing Campaign Is Failing
With most email users using automated spam filters and emails getting sent directly into Gmail’s Promotions folder, the deliverability and readability of marketing emails has dropped drastically. Even though some might argue that email marketing is losing its edge as the most efficient B2B marketing strategy, that is simply not true. Email marketing has a […]
Continue ReadingContent Development for e-Commerce: The Basics You Need to Do
Every online retailer aims at becoming the next Amazon, but most make the mistake of assuming a great product is enough for success. It’s not: without complex strategies, a focus on user and customer experience, great content and other methods, you even hope to overcome your competitors. Luckily for you, in this article, we will […]
Continue ReadingWhy Your Content Should Be Created by a Copywriter (Infographic)
While you might think that hiring a professional copywriter within a digital marketing agency is a waste of your (small) business resources, having someone who knows what they are doing taking over the part of the job you might not be the best fit for could actually be crucial for your company. As you deal […]
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