If you are doing business in this day and age, you must have a website – isn’t that why you are here after all? Well, the performance of your website has a direct impact on your revenue and ROI, didn’t you know that? That’s right, it’s not there just for show, it actually benefits or […]
Continue ReadingArchives for July 2019
7 Unusual Marketing Strategies That Actually Work
We all know how to do marketing – or that’s what we tell ourselves. We are all successful and call ourselves experts of this and that with great results and track record behind us – until we’re not. That’s when we have to admit failure and being in a rut and turn to some unusual […]
Continue ReadingA Short Guide to Email Marketing (Infographic)
Email marketing is a delicate dance, but if done correctly, it can reap great benefits for your company. However, before you get to the nitty-gritty stuff like coming up with a gripping subject line and compelling copy for the body, appealing formatting, deciding on the appropriate sending times and choosing the right email automation tool, […]
Continue ReadingHow to Market to Canadians
Marketing is not easy on its own – you need a competitive product or service, you need resources (human, financial, temporal, etc.), you need a digital marketing strategy, ways to implement it and measure results. One of the most important things to consider when talking strategy, is, of course, knowing target audience or talking to […]
Continue ReadingMarketing Lessons from Iconic Canadian Brands
Happy Canada Day, Canucks! In honor of the country whose 152nd birthday we are celebrating this year, we wanted to show our love. And, let’s face it – everybody loves Canada. It’s the quiet unassuming northern neighbor of the US of A, a country with stunning nature and friendly cities – like Toronto and Vancouver […]
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